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I love Alex Hormozi. Genuinely. His frameworks are the best in the biz and his content is world-class. But there’s a version of his model that quietly breaks people. Not because it’s bad or wrong but because it’s built for a season of life most of us aren’t in anymore. The “outwork everyone” era works when you’re 25 with no kids, no mortgage, and unlimited energy. But the moment you have a family, a body that needs sleep, and a life you actually want to enjoy… the cracks show fast. In my latest video, I break down exactly where Hormozi’s model stops working ... and what to do instead if you want to build a real business without sacrificing the life you’re building it for.

You've said it a hundred times (likely more), but something about today made it resonate. In your Coaches Life Lab presentation you talked about the goal for $10k a month being outdated. It was ideal 20 years ago, but the reality of inflation is that $50k a month is more realistic, and should be the MINIMUM goal now. The way you said it made me realize that in thinking $10k a month was a good goal, I'm telling myself small. I'm worth so much more. $10k a month is only $120k a year, which doesn't go very far in 2026. So I'm finally making the mindset shift. I'm worth more than $10k a month.

Every coach I talk to right now has the same problem... Overwhelmed and exhausted. They also often have... 🔘 Four funnels. 🔘 Three lead magnets. 🔘 Two communities. 🔘 A podcast. 🔘 A YouTube channel they haven't touched in 8 weeks. and are not even making that much money. ... I used to be that guy too. So I made a video breaking down a concept that fixed this for me: Big Idea: There are only 3 roles (archetypes) your business needs In the video I show you exactly what each one looks like in my business, the order I'd build them if I was starting over, and how I made $96K in 30 days validating my offer before I built anything. Comment 3 THINGS if you want the resource

I woke up Thursday morning and grabbed my phone. (Like a normal, healthy, well-adjusted human.) Opened Skool. And there were three conversations that happened overnight. A new member had questions about my program. The AI agent answered them. Handled the objections. Gave them the right info at the right time. Directly inside my skool chat and By the time I saw it... the lead had already said "how do I sign up?" I didn't write a word. I was asleep. ... Look. I've been doing this for a while. I've built funnels. Hired setters. Done the phone marathon thing. Tried every version of "how do I sell without selling my soul or my weekends." And I'll be straight with you... Having an AI sales agent sitting inside your Skool DMs 24/7 is one of the closest thing I've found to actually solving the problem. It doesn't get tired. It doesn't forget to follow up. It doesn't take the weekend off. It doesn't lose a conversation in a pile of other conversations. It just... works. While you coach. While you eat dinner. While you sleep. Is it perfect? No. Does it replace you entirely? Also no. But does it handle the first conversation... the qualifying, the objecting, the "tell me more", fast enough and well enough that by the time you step in, the lead is warm and ready? Yeah. It does. And that changes everything about how your day looks. Anyway ... Tomorrow's the day. The Skool Chat Closer™ workshop. Live. Friday, June 26th at 10 AM Pacific. @Artin Asghari from Scoot is building and deploying an AI sales agent inside a real Skool community on the call. You'll see the whole thing happen. $47. If you've been thinking about it, stop thinking about it. Here's the link: Take 'er easy... Dan "Sales Agent" Harrison P.S. Everyone who joins gets a 7-day free trial of Scoot, plug-and-play chat scripts, and a Chat Closer Coach Bot to keep optimizing after the workshop.