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28 contributions to OWNR OPS
Anyone else seeing a slow down in jobs?
I have a very very active spring and summer, so much so that I booked out most of the Fall before summer was even over. Now I'm trying to book up just a few more weeks before winter hits and Facebook ads are returning much less leads and less of them are turning into actual jobs I talked to three other guys running mulchers in my vicinity and they're all seeing the same thing, downturn that seems to have started in August. Anybody else seeing anything similar?
1 like • 3d
William, on the last few leads that didn’t turn into jobs, what happened after you spoke with them—did they hold off on the project, decline the quote, or stop replying? That would help separate fewer enquiries from a change in why people aren’t booking.
0 likes • 2d
@Phillip Elliott when they hold off, is it usually after they get your quote or before you get to quoting?
What's an ad script or format that stood out for you?
I'm looking to launch another ad for forestry mulching, and hoping to release a banger. Just curious if anyone has had a real hit - what was different about it? I've only run one ad so far - a video ad through Meta Ads Manager. I ran it for about 2 weeks before it had decayed enough that I pulled it down. I got 27 leads, quoted 11 and sold 5. I think I have a couple more of those leads I can work further and make a sale down the road, and a couple that I sold and completed will likely be in touch for future work. Not a terrible turnout in my opinion - I think I spent $510 to run the ad for 14 days.
0 likes • 3d
Adam, one format you could test is a short before-and-after from a job you actually completed: show the access problem, a few seconds of the work, then the finished result and your service area. Keep the next step simple: send photos of the area you want cleared. What did the five customers who booked say they wanted the clearing to achieve?
Officially overwhelmed
OK for those of you who have followed the template offered here by Austin and Jacob, you have probably reached the "I can't juggle this much anymore" phase. What is the first step? Jobber or something similar? If so, exactly HOW has it helped take some of the day to day time consuming parts of this business away? Yesterday while in the skid 8 hours I responded to 7 leads. All within 30 seconds of getting them. The META algorithm is now clicking on all cylinders and most of my leads are actually GOOD leads, which leads to another problem; How to visit this many sites to give quotes? I really only have Saturdays to do quotes and so far I have 11 visits this Saturday with 3 more days of leads to come in. So far, nobody has fallen through the cracks but I'm at the point that it could (will) happen. None of these are $20k jobs, mostly $1k -$2k jobs. Do I start weeding them out waiting for larger jobs? I can only do so many. It's just me. BTW, I am in my second month of this adventure. I'm in Central Florida and it's supposed to be saturated with mulching people. What I've gathered is that most of them are just waiting for jobs to come to them. Any and all help is appreciated. Just don't know what trigger to pull next.
1 like • 14d
Ron, did you end up getting those site visits under control? Cole’s point about checking fit before driving out makes sense. I’d also group visits by area so Saturday isn’t mostly travel. Is the bigger headache now fitting the visits in, or keeping up with quotes afterwards?
1 like • 5d
@Ron Mattson Thanks for the update, Ron. Fewer unnecessary site visits and a workload you’re comfortable with sounds like a good outcome. Glad the phone vetting is helping.
Engineered Land Solutions LLC
Busy week, so figured I'd actually write it up instead of just telling myself I would. Filed the LLC myself this week. Went straight through NH's site instead of LegalZoom, saved the markup for basically the same paperwork, done in an afternoon. EIN came back from the IRS the next day. Also finally sat down and ran a real trademark search on the name instead of just assuming it was fine. Nothing conflicting showed up, so that's closed out. Applied for a business bank account too (still pending review) and got Google Workspace set up with a real business email off my personal Gmail. Small thing but it'd been bugging me. Also got real equipment quotes this week instead of just running numbers in a spreadsheet. Hit Bobcat, Cat, Deere, and the local Takeuchi dealer. Bobcat's the clear leader right now on a skid steer and mulcher package. Cat was the most put-together dealer of the bunch, best warranty and best service commitment, but $34k to $59k more for a comparable setup. Deere couldn't quote me on the spot. The Takeuchi dealer's out, didn't have the road service or dealer support I'd need. Nothing's bought yet, but I've got real numbers to compare now instead of guessing. Stopped at a local trailer dealer while I was out there too. Got a contact and I'm feeling good about buying through them when the time comes. Truck's on the radar for December. (F450/F550, 2022+) Also got a real insurance quote range back and I'm comparing two CPA candidates before I actually need one. I know all of this is really far out from actually cutting brush for money. April 2027 launch is the planned date. But I'd rather have the boring stuff, LLC, EIN, insurance, equipment relationships, locked down now than scrambling to figure it out once things get busy. On the personal side: My wife and I had our first son on September 5th. Life's been a little crazy since. But being off my regular job right now has actually been a huge blessing, it's meant we could go do these dealer visits together during a normal workday instead of squeezing it into evenings and weekends. Plus, who doesn't love showing their 8-day old equipment?
Engineered Land Solutions LLC
1 like • 15d
Congratulations on the boy. And doing dealer visits with an 8-day-old is a solid effort. The thing I'd push you on is the gap between the Bobcat and the Cat. $34-59k is real money, but the question isn't the sticker, it's what a week of downtime costs you in the season you're trying to establish yourself. You already noticed Cat was the most put-together dealer with the best service commitment. That's not a small thing when you're a one-machine operation — the machine stops and the business stops. No crew to redeploy, no second unit. Worth asking both dealers the same question directly: if this goes down in your busiest week, what's the realistic response time, and do you have a loaner. Get it in writing if they'll give it to you. The answer tells you more than the warranty document does. The other thing about buying early, and I say this having got it wrong: your first six months of jobs will teach you things about the work that no spreadsheet will. Some people find the machine they specced isn't the one the actual jobs want. Renting a couple of times before you commit isn't wasted money, it's tuition. You're clearly not rushing it, which puts you ahead of most. What's driving the April 2027 date specifically — is that when you're leaving the W-2, or something seasonal?
1 like • 10d
@Christopher Fortier Thanks for clarifying, Christopher. I had read too much into the difference between the dealers. You have checked the service and loaner options, and the April timing makes sense now. I saw your newer update about choosing Bobcat and the change to Elevated Land Solutions. Good to see the pieces coming together.
When Do You Give The Actual Quote
Do you guys quote on site while doing the site walk or do you just collect info and send an official quote? My initial thought was to send the quote through Jobber but I am pretty sure customers will be looking for a number in person or at least a "ballpark" number.
0 likes • 13d
Ben, you can do both. Give a rough range on site only if you're comfortable with it, and make clear it isn't the final quote. Then send the written scope and price through Jobber by a time you've agreed with them. If you still need to check hauling or rental costs, it's fine to say that instead of guessing. Is it estimating the time on site that's making the ballpark difficult?
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Michael MacKrell
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9 points to level up
@michael-mackrell-5885
I've generated $500K with my contracting company. Now I give away all my knowledge and tools free to help other contractors. blackmountaintech.ca

Active 2d ago
Joined Sep 22, 2026
Vancouver Island, BC
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