I used to spend 3 hours editing a 60 second video. Lighting, jump cuts, color grade. The works. Then I posted a 40 second thought from my car. No edit. Messy audio. And it got 10x the comments. This was not luck. LinkedIn studied over 13,000 video ads and found authentic emotion lifted engagement by 78%. And 92% of consumers say they trust user made content more than traditional advertising. Polished triggers the sales alarm. Raw lowers it. The problem is most creators are editors first and thinkers second. They keep polishing a thought that was never that sharp. You cannot edit your way to a point. Here is the system I would run instead: one unscripted video per week. Phone camera. One idea. No retakes. If you stumble, you keep going. Post it within the hour. Your personal brand is not built on your best video. It is built on how often people feel like they are talking to a real person. So be honest. What is the one video you almost did not post, and what happened when you finally did?

I'm excited to share a special milestone with you! 💙 My second book, The Alignment Advantage, launches this Wednesday, September 23, at 11 AM! This book represents years of lessons learned, experiences shared, and my passion for helping others succeed. I'd be honored to have you join me for a short Zoom celebration. Your friendship and support mean more than you know! 👉 Register here: https://us02web.zoom.us/webinar/register/WN_qHGfFaJlQg6YSkbxNf0gTQ  Hope to see you there! Mike

This community helped make it happen! My book, The Alignment Advantage became a Best Seller Day One! Humbled with the Results! If you were a member of this community on the launch PLEASE Go to Amazon and write a review! Reviews drive sales and are much appreciated!

I'm having Phil M. Jones BACK on The Dept. podcast! And it's going to be an absolute masterclass of a conversation about how you can monetize what you already know! We're going live today on Zoom for the recording at 3:30PM PST and we're taking Q&A at the end. So bring a question for either me or Phil! https://luma.com/va2jpngt

I'm storyboarding my content and I have a question about authenticity. What is too real or too open? Part of my content will be about life - successes and failures. This portion of my channel will be about personal growth. I have experienced a failed relationship and I'm working through it. Would talking about it be too raw or too open? I'm on the fence about it...