Ever wonder why so many real estate renovations go over budget and off the rails? In this episode, @Michael Mitchell breaks down his Scope First system and why a contractor's estimate is never the same thing as a real scope of work. Check out the full conversation now!

Hey EE community, what are your best lead sources? Do you network? If so, what groups are you a part of and what is your ROI. I am working on my marketing strategies and I would like to get some inspiration.

I’m looking forward to meeting more of the people behind the profiles. Don’t be shy…. Vote in the poll, and if you’re willing, tell us a little more in the comments: - What kind of business are you in? - How long have you been in business? - What’s one lesson you’ve learned that you wish you’d known sooner?

Quick question before you scroll: what did it cost you to acquire your last customer? If the answer is "uhh, whatever I spent on ads divided by... something" — this post is for you. Everybody talks about customer acquisition cost. Almost nobody can calculate it, because their books aren't set up to answer the question. Here's the fix, and it starts in a place nobody wants to look: your chart of accounts. I split all marketing-related spend into three buckets in QuickBooks: 𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗔𝗖 — direct costs to acquire a customer. Ads, paid lead sources, attribution tools. If it exists to get a stranger to raise their hand, it goes here. 𝟮. 𝗦𝗮𝗹𝗲𝘀 𝗖𝗔𝗖 — the cost to convert those leads. This is the one everyone misses. Sales staff, the answering service, the assistant who follows up on quotes. If a person only sells part-time, I split their cost proportionally by how much of the role is actually selling. 𝟯. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝗵𝗲𝗮𝗱 — brand presence stuff. Website, content tools, the things that make you look legit but don't directly produce a customer. Keeping this separate stops it from polluting your CAC number. That's it. Now the monthly report totals drop straight into a simple dashboard, and I get a rolling 12-month CAC — split by one-time customers, recurring customers, and blended. Why bother? Because once you know the real number, ad spend stops being a leap of faith and becomes a dial. My blended CAC right now is $118.73, and my lifetime gross profit per customer runs 16x that. When you know you get $16 back for every $1 in, "should I spend more on marketing?" answers itself. You can't manage what you can't measure — and you can't measure what your bookkeeping lumps into one bucket. So: do you actually know your CAC? And if not — what's stopping you from setting this up this month?

Hi everyone! I'm Dan England Tabares from the Philippines, and I'm a Multimedia Virtual Assistant for ActionCOACH Kansas City. I joined the team earlier this year, and if I'm being honest, I never thought I'd end up here. I'm actually a newbie in multimedia. Before ActionCOACH, I failed four interviews and started thinking my resume had a "Do Not Hire" sticker on it. 😅 I honestly believed no one was going to give me a chance. Then God opened a door. One thing I'll never forget is my interview with Keira. She asked me, "What's a unique hobby you have?" I wasn't expecting that question at all. 😂 So I answered, "I read the Bible every day." I don't know if that was the answer she expected, but it was the honest one. Looking back now, I believe God was already writing the next chapter of my story. ActionCOACH didn't just hire me—they adopted me. That's honestly how it feels. I found more than a job; I found a family. When I first started, I was terrified. Business? Coaching? Marketing? I had no idea what everyone was talking about. There were plenty of moments where I'd smile during meetings and then immediately Google the terms afterward. 😂 I've learned so much about business, marketing, leadership, and systems, but the biggest lessons have been about life itself. Watching a team that genuinely serves business owners, lives out their faith, and supports one another has inspired me to keep improving every day. I'm grateful that God led me here and grateful to everyone at ActionCOACH who believed in someone who was still learning. If you're new, wondering whether you're good enough, or feeling like you don't belong, keep going. Sometimes all you need is one opportunity—and the right people—to change everything. I'm excited to continue learning from all of you. Glad to be here! Stay blessed!