REVIEW YOUR FIRST IMPRESSION This week inside the LGBTQ Success Syndicate, we are focusing on how to make our businesses more visibly inclusive. Today, we begin with the first thing every potential customer, client, employee, collaborator, or community partner experiences: Their first impression of your business. Before someone contacts you, schedules a consultation, visits your location, or makes a purchase, they are often looking for clues. - They may visit your website. - Scroll through your social media. - Read your About page. - Look at your photos. - Check your reviews. - Study your services. Notice the language on your forms or booking page. And whether we realize it or not, those details are communicating something. The question is: Does your business clearly communicate that LGBTQ+ people are welcome? Being inclusive is not only about what we believe privately. It is also about what people can clearly see and experience when they encounter our business. A company may genuinely support LGBTQ+ customers, but if that support is invisible, vague, or only mentioned during Pride Month, a potential customer may still be uncertain about whether they will be respected. That uncertainty can affect whether they trust us, contact us, recommend us, or spend money with us. Look at your business with fresh eyes. Pretend you know nothing about your company. Visit your website and social media profiles as though you are a brand-new customer. Then ask yourself: - Do the images reflect different identities, relationships, families, ages, body types, races, and abilities? - Does the language feel welcoming, or does it make assumptions about gender, relationships, or family structure? - Does the About page communicate your values? - Are pronouns included where appropriate? - Does your mission statement mention inclusion, belonging, accessibility, or respect? - Would an LGBTQ+ customer see evidence that they can safely be themselves? - Is your commitment to inclusion visible throughout the yearโor only during June?