@Sal Di Giallonardo I enjoyed your VSL. It was a compelling demonstration of what you provide inside, and you have a naturally inviting presence about you (the fun English teacher vibes!) 😁 I’m still building my program, and I love the model of starting with a free group, and delivering a quick win through a challenge, for instance. A while back, @Jenna Ostrye and Matt Thompson showed us how to do that with a free trial. I love the concept, but I don’t love the big yellow “free trial” button on my about page. I think its too much friction at a point in the journey where trust hasn’t been established. Even if the offer was dialed in, my mind still sees free trial as… Prospect: “if I’m wrong about this, I have to cancel before I get charged. Nope. Not worth the risk (unless you’re a famous influencer).” I’m wondering about a free group, where you can come inside and have a look around, then initiate a 7 day trial upgrade once you’ve got rapport. If you don’t like it, you might need more warming up, so you downgrade. Or you can leave. @Jenna Ostrye @Eric Howell This might be a way to combine the free to paid option without having two groups?