@Thomas Lekhanya well usually a brand search campaign has a high roas and mine does not

@Jeff Fatherree Thx for the long reply - i really appreciate. Let me try to answer it as best as i can. Changing the campaign bid strategy is definitely something I will consider, though I think I will still wait for a few weeks until doing that. Checking the search terms report I do not see any search terms including Amazon in them. My brand name does contain somewhat of a common word but not like a product type such as couch. The main search term is actually brand name + shoes Due to this I created the search campaign with site links directing to different product types. I forgot that when originally replying. So customers actually do get directed to a page where they can see the relevant products they are looking for. but of course if they click on just the standard big headline then they will be sent to the homepage. I decided to just create a negative keyword list instead of waiting for the brand list to be approved

@Oswin Crispin I believe it was like 10-15%

@Nawaaz Rahman thx, i appreciate the tip