Need likes to level up. Please like so I can level up and buy a lambo. Jokes aside, I'm an affiliate marketer from the UK. I've been runnning facebook ads for over a year now. I've spent my own money and I've worked for an agency, gaining knowledge and industry secrets. I might not be an expert, but I have some knowledge, so I thought I would share some value here. Here are 3 of my personal principles that I use in advertising: - Your offer is the most important lever, then its the creative. Some offers will never convert. Some will convert with a basic ad that a 10 year old created with MS Paint. Don't waste your time beating a dead horse (or offer). Also, if you have a good ad/funnel with good numbers but its not converting, try switching the offer. - The key to winning creatives is to go deep into what your audience wants. My best creatives have come from a deep research of the audience. Don't just go surface level. - Steal what works. Not directly copy and paste, but use winning angles, static templates, landing pages etc to cut out the guesswork and find winning iterations faster Thanks for reading. If you got value from this (or even if you didn't) liking this post is much appreciated 🙏