What’s up everyone—Nate here, Danny’s full-time content manager. One of the biggest mistakes I see coaches make is trying to create content that looks impressive instead of content that’s actually useful. Before posting, ask yourself: 1. Who is this video for? (players, coaches, ages, skill levels) 2. What problem does it solve? (or what value is it providing) 3. Is the main takeaway clear within the first few seconds? 4. Does it show people why they should trust me as a coach? 5. What do I want them to do after watching? You don’t need expensive equipment or complicated editing. A clear message, a strong opening line, and one practical takeaway will outperform a random workout montage most of the time. If your goal is to get more clients, content is a non-negotiable. The goal isn’t just to get views. Your content should help the right players and parents understand how you coach and why your service is valuable. Inside VIP, I’ll be sharing more of the strategies, systems, and lessons we use behind the scenes to manage Danny’s content and how to implement it into yours.