Asking yourself (and others) this question is the secret to success. It brings feelings of gratitude, connection, and positivity and pulls them forward to unlock your dreams and bring them into reality. I just had a two hour call with my mom and she’s going through some things at the moment and of course we talked about that for some time as I listened in and held space. But the conversation shifted into this bloom of new ideas when I asked her this one question, and it changed the entire outlook on her day today. I’d like to ask you the same and invite you to share in detail and really get into it, and also look at the why behind it. The question I ask myself each day and that I want to ask you right now is… What are you excited for right now?

GIF war GO! Get creative, make us laugh, and bring on the FUN!! Let's forget every stress of the last week and recharge for the joy of the new week!

For those of you who have or are considering starting a community online, pay close attention to how Russell is launching and growing this community... it is GOLD! Now, I already know many of you are probably thinking, what if I have no list? You can still follow what Russell is doing, even if you have a small audience or none starting out. First, the strategy... Step 1: Russell hosted an online event to launch the community. He quickly ranked up into the top 100 communities on the platform because of all the engagement from the 3 day event. Step 2: Next, he is now opening up this community to his email list (I loved the email he sent out today) and I am sure we are going to double over night because of it. Step 3: Ongoing, one of my biggest takeaways from the question that I got to ask Russell during the event was his approach to continuing to grow this community. He bought the domain name HangoutwithRussell. com and all of his content efforts are going to have that as the call to action. So how can you do this with out a big audience? What if you have no audience? Do This: Go through and study the Online Selling Event frameworks and host an event that would attract your ideal audience. Find out who is already congregating that audience and where they are hanging out online and go get known. Yes this can take time, but the more value you share and contribute to the conversations going on, the more people you can attract to joining your event. Step 1: Launch your event and host it inside a communtiy just like Russell did. Even with a few people attending your event, you can gain some great momentum. Step 2: Next, spread the message to the audience you already have. Even if you don't think you have an audience, if you have a social media account on any platform, you might be surprised who is watching and who may want to join the communtiy you are creating. Step 3: Focus on creating content about your communtiy, documenting the journey, adding value to your audience, sharing your excitement for what you are building, and be consistent. Have a clear call to action for everything you are doing and invite them to join your community.

Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!