Hey everyone 👋 I'm getting started helping local/home-service businesses (garage doors, HVAC, plumbing, landscaping, etc.) by reviewing their existing websites and pitching them a better one built with AI tools. My main goal: I want this process to be scientific and checklist-based, not intuition-based. Instead of "this site looks old to me," I want measurable criteria and evidence I can point to. I'd love the community's advice on two things — and I figure the answers will help anyone else here doing similar work: 1. What's on your checklist when reviewing a website? Focusing on the website itself — design/aesthetics, speed, mobile experience, SEO basics, missing conversion elements (clear CTAs, contact forms, click-to-call), etc. Not Google Business Profile or reviews — just the site. What specific, repeatable things do you check, and how do you score or measure them? 2. What tools do you use to make it evidence-based? So it's backed by data, not opinion. I've found off-the-shelf tools like Ugly Site Scraper so far. Curious what else people use: - Plug-and-play tools that find or score weak sites - Anything that generates a clean audit report I can show the prospect - Custom tools/scripts you've built yourselves Whatever you're willing to share on checklists, tools, or how you run this process would help me and probably a few others here too. 👉 If this would help you too, a quick upvote helps it reach the right people. Thanks! 🙏