I just wanna share this little exercise I did as demonstrated in Day 1 of Matthew Volkwyn’s 5-day Copywriting Fundamentals workshop where you learn how to break down copy, understand its working parts, and create templates you can use for future assignments. This particular email is from a newsletter of a copy coach which I modified liberally for everyone’s consumption. Here ya go. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Subject line: you notice it too? I’m noticing something, [FName]… Brands are getting weirder and weirder. And I think I know why. You notice it too? Brands are getting bolder. Their copy is getting cheekier. Stranger. A little more unhinged. And I don’t think that’s happening by accident!! This revolution in marketing is brought about by you guessed it: The desire to fight AI slop in a sea of incredibly cheap and fast-to-produce content that have flooded the Internet. And here it is: brands are starting to rebel against it. See, what’s happening now is if a brand posts say a perfectly structured, polite, corporate copy or caption, we instantly assume it was automated by an AI agent. We immediately think, “Yeah, AI wrote that.” And it’s not just a theory!! A Wordpress Study revealed that 60% of consumers find brands using AI in their messaging a MAJOR TURN-OFF. That’s why these days, brands are going the complete opposite direction. To prove there is a real, living human behind the keyboard, brands are resorting to weirdness, bizarre humor, even as little as typos (basically things an AI wouldn't logically generate). Examples, you say? - Vagisil’s “What’s in my vag?” - “Flat white or f*ck off” - Etsy’s “One Jeff should not rule commerce” And you know what, if you think about it, it’s not the first time we’re seeing this happen. Look outside marketing and you’ll see the same pattern everywhere. In fashion. In music. In design. In culture.

2 referrals coming through today. Calls booked for tomorrow so let's see how they go. But getting referrals is definitely a vibe.

Hi all, Ive managed to land my first client and I'm in the process of auditing her email list as well as writing three emails to try and reinvigorate her list which has had infrequent sends and poor engagement. Ive had a look at the keywords people search to find her business, created an ideal customer avatar and I've tried to match her tone of voice. Ive also left a quick description of the strategy before each email for the client. Planing on sending to the client for review tomorrow. The client is in mental wellness and the UK market so Ive deliberately gone for value and know like trust over sell sell sell. See doc below for the three emails. Id be keen to hear any thoughts you all might have on these, all feedback welcome. Many thanks in advance. https://docs.google.com/document/d/1Dm83PlXy6S9dmWfAqQBOLKN4S9fxXUnh9Nd0XRCENjs/edit?usp=sharing

So I use Gethookd and Meta Library for my ads research. Obviously it doesn't tell you much about impression counts, view counts or how much money the creator has made from that ad. All I have are indicators like 5 stars and a top % category. Personally, I feel that doesn't sound like as convincing as telling someone this ad/video got [#of views] and thats' why we should use it to iterate - am I wrong on this? Any advice on how to pitch ideas that are as data backed as possible to clients and prospects?

Hi. I aim to sell my services as a ghostwriter on LinkedIn. I have no previous clientele and so this is my attempt at a persuasive About section. Open to all feedback. I’ve added the document link for any line-specific questions or feedback. Thank you for your time :) https://docs.google.com/document/d/103RH1mwh-N0BkIdTe1aes1cVVjVpxkvEGX16mcW0mhI/edit?usp=drivesdk How important is making your voice heard in a time where people turn to AI for everything? To think for them. To write for them. Well, it’s fantastic news for you because… 1.6B+ people are active on LinkedIn every month. Thousands of people in your exact industry, scrolling to find content they find useful, from a person they trust is reputable. Being a simple human being with expert knowledge to share has never presented a bigger opportunity than it does right now. I’m sure you’ve thought of giving your LinkedIn a serious go, and turning it into a source of consistent deal flow and awareness for your unique services. But how do you navigate growing your LinkedIn to share what you know and achieve your business goals if you’re strapped for the time it takes to figure it out all on your own? Plus, you’d need time to be: - regularly researching your competitors’ content strategy & funnel on LinkedIn - thinking of post ideas and presenting it in a way people find easy to read & engage with on LinkedIn - Ideating and iterating on your hooks so more people pay attention to you - building your lead list, reaching out to them & closing deals It’s important work but it will only be a multiplier of your current business efforts. I can take it off your hands so your valuable time is spent on the high level business strategy only you are capable of delivering. I can help you by: ✅ writing authentic, human posts in your voice = content that feels honest to you and your audience, and nurtures deal makers to trust you