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178 contributions to MasterMind - Build Your Group
Networking Gets You Business Cards. A Mastermind Gets You Blind Spots.
Let's clear something up, because I think a lot of people are confusing the two and wondering why they feel busy but not actually further ahead. A networking event gives you a stack of names. A paid community gives you a feed to scroll and a badge that says you belong. Neither one of those is a mastermind, even if it gets called one. Here's the difference that actually matters: a real mastermind tells you what you can't see about yourself. Everything else just tells you who else is in the room. So how do you know which one you're actually in right now? Ask yourself three questions. First: when's the last time someone in that group told you something about your business you didn't want to hear, and you knew they were right? If the answer is "never," you're in a group that's comfortable, not one that's useful. Second: do people in that group know your actual numbers, your actual struggles, the stuff you don't put in the highlight reel? Or do they know the polished version you show everyone? If it's just the polished version, nobody there can actually help you, because you haven't given them anything real to work with. Third: has anyone in that group changed a decision you made in the last 90 days? Not agreed with it. Changed it. If nothing's shifted, you're paying for company, not counsel. I've watched people spend years inside groups that felt productive because they were busy and full of nice people, while their actual business barely moved. Busy and useful are not the same thing, and mistaking one for the other is one of the most expensive habits I've seen in 26 years of doing this. This week, before you sign up for one more community or attend one more mixer, run your current group through those three questions. You might find out it's exactly what you need. You might find out it's time to build something smaller and sharper instead. So which is it for you right now: are you in a room that challenges you, or a room that just agrees with you?
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Networking Gets You Business Cards. A Mastermind Gets You Blind Spots.
There's More Noise Than Ever. That's Exactly Why You Need Fewer, Better Voices.
You have never had access to more advice than you do right now. Every platform, every feed, every AI tool spitting out a five-step plan for whatever's on your mind. And somehow, with all of that available, more people feel more confused about what to actually do than I've seen in 26 years of doing this. That's not a coincidence. That's the problem. Information isn't the same as judgment. A thousand generic opinions don't add up to one person who actually knows your business, your situation, and your blind spots, telling you the truth to your face. Here's the test I give people. Think about the last piece of advice you acted on. Did it come from someone who knows your specific numbers, your specific market, your specific history? Or did it come from a feed, a thread, a tool that has no idea who you are and told you what worked for someone else's completely different situation? If it's mostly the second one, you're not short on input. You're short on people. This is exactly why a small mastermind matters more now than it did ten years ago, not less. When everyone has access to the same infinite pile of content, the edge isn't found in more of it. The edge is having two or three people who filter that noise for you, who've actually sat with your problem, who tell you which half of what you read is nonsense for your situation. Every week you keep outsourcing your judgment to a feed instead of a room is a week you're optimizing for whatever's loud, not what's actually right for you. You don't fix noise with more noise. You fix it by shrinking your circle of trusted input down to people who've earned the right to have an opinion on your life. So here's my question for you: whose advice are you actually following right now, and have they ever once asked about your specific situation before answering? 3. Isolation Isn't a Personality Trait. It's a Tax You Pay Every Single Day. Somewhere along the way, we started treating "I just handle things myself" like a badge of honor. Like it says something good about your character.
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There's More Noise Than Ever. That's Exactly Why You Need Fewer, Better Voices.
You Have 4 Months Left In 2026. Don't Spend Them Deciding Alone.
It's August. Whatever excuse you had in January about "getting settled first" doesn't apply anymore. Four months left in the year. That's it. And here's what nobody tells you about those four months: they will get filled with decisions whether you're ready or not. Pricing. Hiring. That partnership you can't tell if you should walk away from. The thing you've been circling since spring. The only question is whether you make those decisions alone in your head at 11pm, or with two or three sharp people who can see what you can't see about your own business. I've watched this play out for 26 years. The people who wait until "next year feels calmer" to get a room around them never actually do it. There is no calmer year. There's just this one, and the next one, and the next one, each with its own version of the same excuse. Here's the math that matters. If you started today, you could have four real working sessions with a small group before the year closes. Four chances to bring your hardest decision to people who'll tell you the truth instead of what's comfortable. Four chances to walk into January already ahead instead of starting from zero again. Most people treat the fourth quarter like a countdown to rest. I want you to treat it like a countdown to build something that outlasts this year entirely. You don't need six people. You don't need a plan. You need one person you respect enough to call this week and say, "I want to start meeting regularly before the year's out. You in?" The calendar doesn't wait for you to feel ready. It just keeps moving. The only choice you actually have is whether you're moving with people, or alone. So tell me: what's the one decision sitting on your desk right now that you'd rather carry by yourself for four more months than bring to a room today?
You Have 4 Months Left In 2026. Don't Spend Them Deciding Alone.
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@Ben Holfeld There you go... have you started the process? Let me know what you got cooking.
A Great Mastermind Isn't Built by Who You Let In. It's Protected by Who You're Willing to Let Go.
Everybody focuses on the front door. Who do I invite? Who's good enough to get in? That's the easy part. The hard part, the part nobody wants to talk about, is the back door. Who are you willing to let go? …..And that one will make or break your mastermind. I learned this the hard way. Early on, I took someone under my wing. Opened every door for them. Introduced them to everyone I knew. I basically built their career with my own hands. And that person turned out to walk over dead bodies to get ahead. I saw it. I felt it. But I let it slide too long, because letting them go felt harsh after everything we'd been through. So I kept the door shut behind them when I should've opened it and shown them out. That's on me. And it cost me. Meaning, the lesson wasn't "be more careful who you let in." The lesson was "be willing to let go of the wrong person, even when it's uncomfortable, even when you like them." Because here's what happens when you don't. The rest of the group feels it. The good people, the givers, the ones you were glad to have, they start pulling back. They can tell the culture slipped. And slowly, the mastermind you worked so hard to build starts to rot from the inside, all because you didn't have the guts to let one person go. I protect my groups now. Fiercely. If someone's honest, kind, and gives more than they take, they're safe with me forever. But the day someone starts cheating, taking, or walking over people, they're out. No matter who they are. No matter how much I like them. That's not cruelty. That's love for everybody else in the room. …..Let me say it again. You don't build a great mastermind by being good at saying yes. You build it by being brave enough to say when it's time for someone to go. …..So let me ask you. Have you ever kept someone in your group way too long because letting them go felt too harsh? What did it end up costing you? Be honest. This one's harder to admit than it looks. Tell me what YOU are Thinking, right now?
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A Great Mastermind Isn't Built by Who You Let In. It's Protected by Who You're Willing to Let Go.
Your Smartest Friend Might Not Belong in Your Mastermind
I know. That sounds backwards. You'd think the smartest person you know is exactly who you want in the group. More brains, more value, right? Wrong. WRONG...WRONG.... …..Here's what I've learned in 26 years of masterminds. I don't care how smart you are. I don't care how rich you are. You may not belong in my mastermind. Because smart doesn't build a mastermind. Energy does. Attitude does. The willingness to give does. I've met brilliant people who suck the life out of every call they're on. The ones who correct everybody. The ones who make it about being the smartest guy at the table. The ones who name-drop and flash their portfolio and turn a room of equals into an audience for themselves. That person can have three degrees and a nine-figure exit. Doesn't matter. Bad energy is bad energy. And I can feel it in ten minutes on a call. Meaning, I screen for the human being, not the resume. I look for the person who's kind. Who's honest. Who's straightforward. Who gives more than they take. Who I'd actually want to sit next to at dinner. That person might be 22 and broke. They might be 48 and starting over. Doesn't matter. If the energy's right, they belong. And the "genius" with the cold energy? He can go be a genius somewhere else. …..Let me tell you why this matters so much. A mastermind is only as good as the culture inside it. One wrong person, even a brilliant one, and the whole room changes. People stop sharing. They get guarded. The magic that made it worth showing up for just quietly disappears. So protecting the group isn't about keeping the dumb people out. It's about keeping the wrong energy out, no matter how impressive it looks on paper. Here's the truth most people won't say out loud. You can be the smartest person in the room and still be the reason it falls apart. …..So let me ask you. Have you ever been in a group with someone who was clearly brilliant, but you dreaded every time they opened their mouth? What was it about them? Tell me.
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Your Smartest Friend Might Not Belong in Your Mastermind
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Alf Marcussen
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Throw your first party in 60 days, become your town's party king, and scale to $5-20K/mo using my 22+ years of experience! What's not to love?

Active 2h ago
Joined Oct 30, 2024
San Francisco and Norway