Brief: Write a re-engagement email for coffee beans that are freshly imported for coffee snobs, give them 15% discount and don't act desperate…. Constraints: - You must offer a 15% discount code (WELCOMEBACK15). - You must use this exact CTA button text: "Send me the fresh roast" - Avoid saying "We miss you." Context: We recently switched to a new nitrogen-flushed, eco-friendly bag that keeps the beans fresh 20% longer. You can use that as the "excuse" for reaching out to them right now. Our last win-back campaign felt way too needy, so keep your chin up in this one. Send the draft when it's ready. We’re currently pushing our newest micro-lot: a washed Ethiopian Yirgacheffe. Flavor notes are jasmine, ripe peach, and a hint of bergamot. As for how they feel in the morning? Look, we aren’t selling a spiritual awakening. They feel like they just brewed a perfectly extracted, balanced cup that makes their local $6-a-cup cafe taste like burnt diner water. They feel like proper coffee connoisseurs. Just weave the new nitrogen-flushed eco-bag in there as the excuse to reach out, and get them to use the 15% off code. Let's not overthink the emotion, just focus on the craft and the freshness. Send me the draft when you have it. Reader: coffee songs that care about flavour, texture & sourcing. Idea: Tell them what they miss in the morning without the coffee. Offer: 15% discount with 20% longer fresh rate. Action: send me the fresh roast Awareness: Most aware. SL: How does your Tuesday feel without your perfect coffee? Preview: Waking up and starting the day without our coffee? Hey [First Name], The 5 minutes in the morning feels fusty without a ritual to make your cup of coffee. Figured your Tuesday should feel fresh and tasty. We just brought in a small lot of washed-process Ethiopian Yirgacheffe. Flavored with jasmine up front, ripe peach in the middle, and a hint of bergamot on the finish to make your morning truly fresh. Also worth mentioning, We've upgraded our packaging to a nitrogen-flushed bag that holds peak flavor 20% longer than our old packaging.