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36 contributions to Copywriting Launchpad
Critique sales letter/page
Brief: Target high income individuals in san diego residence who suffer from neck pain, causing them lower focus in work life... Give advice or suggestions, this will be live .... The idea was mine but I used claude in grammer and structural (i suggested the structure) and also in sentences
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Now copy to get a critique
Brief: Write a re-engagement email for coffee beans that are freshly imported for coffee snobs, give them 15% discount and don't act desperate…. Constraints: - You must offer a 15% discount code (WELCOMEBACK15). - You must use this exact CTA button text: "Send me the fresh roast" - Avoid saying "We miss you." Context: We recently switched to a new nitrogen-flushed, eco-friendly bag that keeps the beans fresh 20% longer. You can use that as the "excuse" for reaching out to them right now. Our last win-back campaign felt way too needy, so keep your chin up in this one. Send the draft when it's ready. We’re currently pushing our newest micro-lot: a washed Ethiopian Yirgacheffe. Flavor notes are jasmine, ripe peach, and a hint of bergamot. As for how they feel in the morning? Look, we aren’t selling a spiritual awakening. They feel like they just brewed a perfectly extracted, balanced cup that makes their local $6-a-cup cafe taste like burnt diner water. They feel like proper coffee connoisseurs. Just weave the new nitrogen-flushed eco-bag in there as the excuse to reach out, and get them to use the 15% off code. Let's not overthink the emotion, just focus on the craft and the freshness. Send me the draft when you have it. Reader: coffee songs that care about flavour, texture & sourcing. Idea: Tell them what they miss in the morning without the coffee. Offer: 15% discount with 20% longer fresh rate. Action: send me the fresh roast Awareness: Most aware. SL: How does your Tuesday feel without your perfect coffee? Preview: Waking up and starting the day without our coffee? Hey [First Name], The 5 minutes in the morning feels fusty without a ritual to make your cup of coffee. Figured your Tuesday should feel fresh and tasty. We just brought in a small lot of washed-process Ethiopian Yirgacheffe. Flavored with jasmine up front, ripe peach in the middle, and a hint of bergamot on the finish to make your morning truly fresh. Also worth mentioning, We've upgraded our packaging to a nitrogen-flushed bag that holds peak flavor 20% longer than our old packaging.
0 likes • 26d
@Harry Roberts noted 🫡
Still in your cart - Finish checkout for 100 nights, risk-free trial.
Still sleeping hot when you have a cooling blanket in your cart? Weighted blankets calm your nervous system to sleep, but most of them trap heat. Our cooling bamboo blanket lets you have the same pressure without overheating. Founded by a former neurologist. Sleep on it for 100 nights. Still hot? Send it back, no questions asked. Image Prompt: [Image showing a asleep man on mattress with the Bamboo cooling fabric and showing the visual of the air (making the hot Arrows/air move out and cold ones getting in), the background should be flat or a house room) Overlay: Airflow in. Heat out. Headline: Still in your cart — Finish checkout for a 100-night, risk-free trial. Description: Science-backed deep pressure sleep, without overheating. CTA: complete my order. (Brief: high income individuals who suffer with insomnia and wake up in sweat, they added the product in cart but didn't purchased it.) (Critique my copy).
0 likes • 29d
@Rupali Bansal updated
Offer creation on info products...
Hey, Recently I'm working with an agency owner who run campaigns for health and info products. He is every nice towards me, He told me to craft a sales page and an ad... So my question is what should be the design of my offer? Brief: the client give neck massage therapy for 8-10 weekly for permanent relief, and the client specifically wants customers who can commit to all weekly schedules. Need suggestions or advice.. I'm thinking of like stating the mechanism and naming the solutions they previously bought by pricing them, and i will say something like "it costs 150% LESS than what you've bought" and state the price of $1500.... Advice on this too....
0 likes • Jul 24
@Jeremy Holden thanks I'll keep that in mind....
Dr. Strangewrite or: How I learned to stop resisting and love the copy
A sharing of my copywriting story. Curious to hear the experiences of other members of this community and their takes. My family once came from an upper-middle-class background, but in the last couple of decades, we have progressively fallen from that economic situation. As a result, frivolous spending was not something that we could afford to do. Also, as a result, opportunities to reduce spending and save money became of high interest to them. Over the years, I have had to talk my parents out of signing up for a number of scams that prey on older individuals using all the persuasive copy tricks in the book and the typical funnel structure. And thanks to this, I subconsciously created a very strong connection of persuasive copy, landing pages with VSLs = Scam or at least a highly exaggerated or inflated claim. Things like: Here is this secret that this person is willing to share that the government wants to keep from you… Municipalities hate people who use this little-known tool that could save them 50% of their power bill… You get the idea I viewed it as a tactic to be used when the product or offer itself could not be explained in very simple English. All smoke and mirrors, without ever admitting the offer was just predatory junk targeted at people least able to afford wasting money. Combine that with the endless stream of biz opp charlatans promising financial freedom for the price of thousands, sold to opportunistic yet naive viewers. It really left a genuinely sour taste in my mouth. Now let's catch up to the present, to when I began learning copy. To be frank, I hated it because of those deeply entrenched notions I had. It felt like learning the tools of manipulation rather than those of persuasion. I also think this played a role in my aversion to sales and cold outreach, but that's a story for another time… Eventually though. I had to face a realisation. The copy and mechanisms used are just tools. Like fire that can cook your food or warm your body, it can just as easily burn your house down. The fire doesn't decide which one happens. The hand holding it does.
0 likes • Jul 24
Agree 👆🏻
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Alfaz Ladji
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70 points to level up
@rame-r-6975
Journey to became a "True Merchant".

Active 4d ago
Joined May 7, 2026
India
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