TOMORROW: LIVE CALL AT 11 AM CENTRAL Tomorrow is our first live call of the month and I’m leading it. We’re diving deep on what’s coming up for you in Juicy July, answering your questions in real time, and I’m breaking down some of the videos you’ve posted so you can actually SEE what’s working and what can be improved. That's the whole point of all of this! Also — heads up. On July 23rd Hillary Weiss is guest speaking. She’s a copywriter and brand strategist and she’s doing a masterclass specifically for this room on how to create content that actually drives money in your business. I’m sending more details soon but she’s put together something special for you to watch before she comes. More on that next week! 🔥 Here’s what I need from you RIGHT NOW: Drop your questions below 👇🏽 Anything that’s come up during Juicy July so far. Whether you’ve posted a video or not. Anything related to your content creation. Anything related to your business and how you’re showing up. Anything you need clarity on. I’m curating these for the Q&A tomorrow. THE CALL IS TOMORROW AT 11 AM CENTRAL. 🗓️ Go to the Calendar section inside the School, add it to your calendar, along with the Zoom link. Check your time zone so you know what time that is for YOU. If you came in on a free trial — this call is where you need to be. Live or replay. The live calls are where the JUICE IS. Can’t make it live? The replay goes up same day inside The School. Drop your questions below and I’ll see you tomorrow. 🍋 xoxo Vasavi

OH. MY. GOD. Day one. The beginning of the most unhinged, most honest, most overdue thing you’re going to do for your voice + brand this year. You’ve been showing up online as maybe 30% of yourself — polished, careful, edited down to the highlights. The other 70% is exactly what we’re unlocking this month, starting right now. Why this prompt: Your audience doesn’t trust you because you’re polished — they trust you because you’re right. Taking a stand on something your whole field gets wrong is one of the fastest ways to build authority on camera. This is how you go from “relatable” to “I need to follow this person.” BEAT 1 — THE HOOK A stated belief with no softening is a pattern interrupt because the brain can’t scroll past an unresolved, confident claim. Say the lie before you explain it. Try one of these, or write your own in the same spirit. Use whatever feels like YOU: - “Everyone in my industry tells you to ___. That’s a lie.” - “If your coach told you to ___, they’re wrong.” - “I’m probably going to lose some followers for this one.” BEAT 2 — SHARE YOUR WHY (KEEP IT TIGHT) There is one thing everyone in your field keeps saying that you KNOW is wrong, because you’ve been in the trenches long enough to see what actually happens when people believe it. You’ve watched people buy it. You’ve watched people fail because of it. You might have bought it yourself. Drop the setup and just say it. Not “some people believe…” — say THIS is the lie. If you’re tempted to add “but everyone’s different” at the end, delete it before it leaves your mouth. Say what you actually think, and then say what you actually believe works instead and why you know this. The more conviction you speak with, the more people will trust you because they will feel you. BEAT 3 — THE CLOSE (PICK ONE) A CTA gives people something to do. A mic drop just stops. Pick whichever fits how you're feeling: - “If you’ve felt this too, tell me in the comments.” - “This is exactly why I do things differently around here.” - Mic drop: “That’s the lie. I’m done pretending otherwise.”

OUT LOUD FAM — before Juicy July kicks off, I need you to do one thing. Go to the Classroom right now. I just unlocked two trainings that are going to make your July VERY different: 🎥 Stop Watering Yourself Down On Camera — this is the nervous system piece. Why you edit yourself before you even hit record. Why you soften the thing you actually mean. Why you second-guess yourself mid-sentence. If you've ever wondered why confidence tips don't work for you — this is why. 20 minutes. Non-negotiable. 🎙️ Stop Sounding Like A Robot — the four elements that change how you sound on camera immediately. Pacing. Personality. Power. Pause. These are the foundation of everything we're doing this month. The prompts I'll be giving you for Juicy July every week tell you WHAT to say. These trainings tell you HOW to say it — and why your body has been fighting you every time you try. Watch both before the challenge starts July 6th. That's your homework. 🍋 Drop a 🍋 below when you're done so I know you've been in there.

It's not what you may expect it is..but here it is 👇🏽 Wanted to share this before I post it to my socials! Get ready for Juicy July! We start July 6!

We’re so glad you’re here 🎉 @Kelli Mitchell @Randi Hogan When you’re ready, head over to the pinned Intro Post and share: • Who you are • What you do • What you’re working on inside the School We’re excited to hear your voice and cheer you on in this community. 🎤✨