@Byron Smith I totally get where you’re coming from too. I’ve seen folks build real momentum and leads on every platform. For me, TikTok has given me way more reach but it depends on quite a few things because it's all about conversations at the end of the day; with TTok its algorithm really boosts views, likes, shares, and engagement fast, though I know others haven’t had the same luck. Honestly, man, I think we can make any of them work. LinkedIn feels like a gold mine, too. The auto-DM setup on Instagram, Facebook Pages, YouTube, and the whole Meta family is elite, especially for ads and building a brand, but it really comes down to what clicks for you. You can use them all or start with one, master it, or just cross-post to see what sticks. That's what I've been doing. YouTube usually builds the most trust because longer videos are so powerful even for faceless channels, but short clips can really take off and shine. It’s wild, but there’s no wrong way to connect with your ideal customer.