If I said ready, set and GO! - what topic could you talk about for at least 20 minutes which would lead to an offer where you would receive a name and email address? Is passion or knowledge more important to you when you are speaking on stage?
My topic would be the importance of having your numbers in order even through tough seasons and why. I would also add in the mindset peace and regulation. These come both from my own experience as well as dealing with entrepreneurs and non-entrepreneurs that scramble to figure out where their money is at.