If you knew how quickly AI was going to change coaching… Would you still choose to become a coach today? I would. But I wouldn't become just another generic coach. Because if your value is giving people information… Helping them set goals… Asking questions AI can already ask… Or giving advice they can get from ChatGPT in seconds… I think it's going to become increasingly difficult to convince people to pay you thousands of pounds for it. So if I were starting again today, I'd want three things. 1. A specialism people genuinely need human help with. For me, that's relationships. Relationships are messy. People get triggered. They shut down. They repeat patterns they know aren't helping them. They stay when they know they should leave. They leave when perhaps they could have fixed things. They know what they should do and still can't do it. That's very different from simply needing more information. 2. An ICF qualification. I'd want the credibility that comes with becoming ICF certified. Especially in an industry where virtually anyone can call themselves a coach and AI can now help anyone look like an expert online. But I wouldn't stop there. Because having ICF after your name doesn't automatically mean you know exactly who you're going to help or how you're going to help them. Which brings me to number three. 3. A proven methodology I actually know how to coach. Not something ChatGPT created for me yesterday. A process that's been used with thousands of people. One where I understand the patterns. I know where clients get stuck. I know what we're working towards. And I've actually practised coaching real people through it. Put those three things together: A valuable niche. An ICF credential. A proven methodology and real coaching experience. And I think you've got a very different proposition from the coach whose main skill is asking ChatGPT for better questions. That's exactly what I'm going to be talking about tomorrow in my FREE live masterclass: