Hi everyone! Excited to be here. I'm @science.sam, a neuroscientist & science creator mostly active on IG, Tik Tok & Threads. My why is to empower people to be more curious about our world & explore that curiosity with science. My 3 brand pillars are probably (/hopefully?): Accessible, Empathetic, and Science. I've had a few hits, mostly when I cover science that's in the news or do sciencey memes. But I'm most proud of the content like this where I get more creative in the edit and break down a complex topic with both pop culture and personal references: https://www.instagram.com/p/DTiTzA7ESZ-/ I'm a longtime fan, Franchesca! I've been a creator for a long time but I want to work on being more consistent, both in my posting schedule and in my branding. My brand has gone through a few evolutions over the years and I'm struggling to bring all my current goals together cohesively. Looking forward to learning from you all throughout the course :)

Hey y’all! I’m Kia and I’m @DogMomPOV on socials. I’ve always loved to write and create. Back in the day I loved to create fan sites and create community around them...think B2K, Mario, and I even had a fan Tumblr for Big Sean when he wasn’t as well known as he is now and it got eyes on it and it became his official Tumblr for quite some time. I created a blog (comewagalong.com) about family life with a dog when I brought home my Mini Schnauzer 14 years ago and I created his own Instagram simply because I thought my dog was cute and I wanted the world to see him LOL It then blossomed into much more once a brand reached out to me out of the blue for a campaign. I also have several pet parent communities on Facebook. I rebranded a few years ago to DogMomPOV to give a dog mom’s point of view of life with my dogs. Some people may see a dog as “just a dog”, but I see dogs as family. My brand’s why is to create relatable dog mom content that helps pet parents who see dogs as family feel seen, feel joy, and less alone by sharing my moments with my furkids. Sometimes dog mom life is amazing and other times it can be ruff, pun intended :) I share that in funny make you smile relatable ways, serious real talk ways, and in a helpful dog mom tips type of way. My 3 brand pillars are: Joy. Support. Tips. A piece of content I’m proud of: https://youtu.be/NYQKVNh6LYk By the way this video only had like 200 views or less in 30 days when I first posted it last year, but then it took off (for me, I don’t usually get 1K views on longform) all of a sudden. I’m hoping to make more videos like this that get that same type of result more consistently. I want to focus more on YouTube and long form content. My short form content does pretty really well and I post that way more, but I want to learn how to get people to stick around for my long form content as well. I also want to get back to writing on my blog. I'm happy to be here and can't wait to learn more and connect with you all!

Hey! I'm Dr. Donna Oriowo, sex and relationship therapist The Why: People feel like they should already know things about sex, relationships, and self-esteem..but here is the kicker: NO ONE TAUGHT THEM! So I make it my business to make the information accessible and give folk, especially Black women, a thing or two to think about maybe a bit differently than they previously thought about it. 3 Pillars: Free, Fab, F*cked-- all about getting free of mindsets that don't serve, healing that self-esteem so you can be your fabulous self, and being pleasure focused while we do it. 😏 Content I'm MOST proud of....um...that's difficult to name. I think it's diff across platforms Instagram: https://www.instagram.com/dr.donnaoriowo/reel/DdJ8dBuvHa6/ (5 signs you have self-esteem) Tiktok: https://www.tiktok.com/@dr.donnaoriowo/video/7182824469717585194?is_from_webapp=1&sender_device=pc&web_id=7676978465388217869 **in doing this exercise I also realized that I don't talk about pleasure nearly as much as I would like to

Hi there! My name is Christina and I'm a former techie, always writer trying to figure out my next step. I’m going to be working on how my experiences and strengths can support my brand’s why’s - making people think, building community, and inspiring confidence (maybe change too?). My brand pillars are empathic, smart, and authentic. I have my own blog I’ve been writing in for years to an extremely small audience- shout out to my fam and friends. My most recent post is one I’m pretty proud of here. So excited to be on this journey with all of you!

Hi! My name is Rū, and it is a pleasure to meet all of you. I have seen a few folks add their social media handles, so mine is @ru_like_roux across all platforms. I am so excited to be on this journey with all of you, and I am looking forward to seeing all of our progress over the next month. My Why: I want to create content because I really believe there are amazing things in this world that folks do not know about or may not be exposed to for a variety of reasons, and I would love to be the person who showcases amazing media and draws more people to things I am passionate about. I feel this way about many genres and media types including but not limited to: animation, books, movies, shows, and my country of Philly. Cringe Mountain: I am still very much at the base of Cringe Mountain. As someone who most people would consider an extra-extrovert and who has actually climbed a mountain, it is kind of hilarious that hitting "post" is one of the hardest things for me to do. But alas, here I am on Sunday October 4, 2026 with thousands of drafts taking up space on my phone and laptop and a mere 2 posts on TikTok 😭🤣 (photo tax of me at the base of Parque Nacional Los Glaciares in El Chalten the day before a hike is below) Understanding my Brand: While trying to figure out my Brand Pillars, I keep coming back to Enthusiastic, Energetic, and Earnest ( I see I am not alone with loving alliteration). My siblings occasionally joke that I am a walking emoji, but I cannot help but to emote when discussing things I am passionate about! In my many drafts, I have played around with a ton off color combos, but I keep coming back to a predominately orange palette. Content I am currently obsessed with: I am still new in my content journey, but some content I am currently obsessing over is the release off "Pretty Pretty Please, I Don’t want to Be a Magical Girl". From the rollout of Episode 1 to the marketing for the merch on TikTok, Kiana Khansmith has been brilliant in the way she showcases her vision, voice, and brand. And while I do not intend to create any animation (…you never know), this is one off the many types of media I want to highlight and celebrate. And I think this reaffirms, to me, my why and my Brand Pillars.