🎥 The Idea: “Wabi-Sabi Giveback Challenge” Concept: Give away something “not perfect” (imperfect, cracked, flawed) but turn it into a huge, feel-good giveaway — celebrating imperfection. Then challenge others to do the same. Why? The “wabi-sabi” philosophy (celebrating imperfection) is trending right now on TikTok. MrBeast is all about big giveaways + stunts + emotion — this marries that with a very timely micro-trend. 🧩 How to Execute (Short Format, ~30–60 sec) 1. Hook (first 3–5 seconds): “What if I gave someone something broken… and changed their life?” Visual: You holding a visibly cracked or “flawed” item (could be anything — phone, mug, shoe, whatever is relevant to your niche). 2. 3. Build Suspense / Value: Show a few “flawed” items: “This mug has a huge crack. This gadget doesn’t work 100%. This design was a misprint.” Explain: “But I’m giving these away — not because they’re broken, but because they’re unique.” 4. 5. Giveaway Moment: Cut to you surprising someone: “I want you to have this. Take it, fix it, or just enjoy the story behind it.” Show their reaction. 6. 7. Challenge / Call to Action (CTA): “Now, I challenge 3 people/brands to do the same — give away something imperfect, share the story, and tag me.” Add a contest twist: “Best wabi-sabi gift + story gets $X, or a special bundle / free service.” 8. 9. Closing: “Because sometimes, the imperfect things are the most valuable.” Flash your brand or logo, show a quick tagline. 10. 💡 How It Works for Different Industries - E-commerce / Retail: Use broken or “seconds” items (factory defects, returns) and build a feel-good campaign around giving them away. - Service Business (e.g. coaching / marketing): Gift someone a “flawed” session — maybe a raw, unedited coaching call or audit — and then challenge other coaches to do the same. - Fitness / Wellness: Give someone a “failed” workout record (like a time they failed to hit a goal) but reward their effort — then challenge others to share and reward theirs. - Tech / SaaS: Give away a beta or buggy version of your software (or a “broken” feature) — walk someone through fixing it. Use it to highlight how even imperfect things can be valuable.

Hey all! I added to the viral course under "classrooms" and I show you how to find viral content to re-create to go viral yourself! Please leave any comment on help you need or share your videos with me for feedback below!

Here are some plug and play scripts. Next post will include the BEST software to edit your videos 👍 👉 Formula: “Most people think ___, but actually ___.” Examples: - “Most business owners think they need more leads, but that’s actually what’s killing their business.” - “Most people think eating healthy means salads and smoothies — that’s the fastest way to wreck your hormones.” - “Most realtors think open houses sell homes — but that’s a complete waste of time.” 💡 Use your niche misconception here. [PATTERN INTERRUPT / RELATABLE PAIN – 5–10 seconds] “Let me guess — you’ve tried [common wrong approach]… you spent [time/money/emotion], and still feel [frustrated emotion].” Examples: - “You’ve spent thousands on ads and still have no consistent sales.” - “You’ve been eating ‘clean’ but your energy’s worse than ever.” [STORY / CONTRARIAN INSIGHT – 15–40 seconds] “Here’s the truth: [Contrarian truth]. Once I realized that [key mindset shift / method], everything changed. Instead of [old method], I started [new method]. The result? [Tangible outcome or proof].” Examples: - “Instead of chasing more leads, I focused on nurturing the 10% already interested — and doubled conversions.” - “Instead of counting calories, I optimized micronutrients — and lost 15 lbs without trying.” [CTA / CURIOSITY CLOSE – 10 seconds] “Want the full breakdown? I posted it inside my [community name] — it’s free right now.” OR “If you want me to show you the exact system I used, comment ‘SYSTEM’ or check the link in bio.” Optional Add-Ons for More Virality: - 📸 Use fast cuts, bold text captions, and a hook word on screen (e.g., “STOP DOING THIS”). - 🎵 Add trending background music (low volume). - 👀 Include 1 pattern interrupt every 3–5 seconds (zoom, gesture, caption switch) TEMPLATE TO COPY Most people think [common belief], but actually [contrarian truth]. Let me guess — you’ve tried [common mistake]… You’ve spent [time/money/emotion] and still feel [pain].

Holiday Giveaway” Hook Prompts - “🎁 12 Days of Giveaways starts NOW! Every day until [date], we’re giving away [prize/freebie] to one lucky follower who [action: likes, comments, tags, or shares]. Day 1 starts with ____!” - “It’s the season of giving, so we’re giving YOU a gift — no strings attached. Win [something valuable to your audience]! Just comment 🎄 below and share this post to enter.” - “We hit [milestone]! To celebrate the holidays (and YOU), we’re giving away [free product/service/consult]. To enter: [simple 3-step CTA].” - “Would you rather get $100 cash or $100 in [your niche product/service]? We’ll pick 2 winners to prove holiday miracles are real 🎅 Drop your answer 👇” - The 5-Day [Your Niche] Challenge 🎄 — Win a prize every day! (Day 1: Post your [result/task] and tag us!)” - “#GlowUpDecember Challenge 💫 — Join before January 1st and end the year better than you started. Everyone who completes it wins a freebie.” - “The ‘Grinch-to-Growth’ Challenge — Post how your year started vs how it’s ending (in our niche). Best transformation wins a prize!” - “We’re doing the ‘Nice List’ Challenge 🎅 Nominate someone who deserves [reward/freebie] — we’ll surprise a few!” • Seasonal/Shopping & Aesthetic TrendsFor example: fall outfit planning, DIY Halloween costumes, cozy décor, early holiday shopping hauls via TikTok Shop. - Relatable Story Hook (story time): Use the “probably needed a hug” style: “When I was closing $0 deals, I probably needed a hug… here’s how we got to $10K/month” → CTA for your content/course/product - show and tell

Here's 50+ Opening Hooks used by myself & Trey Smith to make reels and short form videos go viral: • I don’t know who else feels like this… • A lot of people say… • If you’re trying to do X watch this… • You are doing Y completely WRONG.. • X isn’t dead, it’s just Y now • Whenever I get to a low point… • Here’s the truth most people don’t want to hear… • What’s more important.. X or Y? • Good sales people sell X, great sales people sell Y • What’s the difference between X and Y • If you want to be successful in X you have to do Y • The thing I’ve learned about X • Four words that will change your life … • Believe it or not this is the start of X… • Anyone who is doing X is literally killing themselves … • You will never find success if you’re doing Y • The best news that you’ll ever hear is… • The greatest skill you could develop… • The best piece of advice I’ve ever received… • Did you know that if you do X Y and Z you’ll get THIS? • The X is dead. The Y is next. • If I could give one piece of advice to people in X it's.. • You should never do X when you want to do Y… • If you’re over X years old… • This is the cold hard truth about X… • Here’s what they don’t tell you about X… • I mean most people my age don’t realize it… • I’ve been keeping a secret… • The best kept Secret in Y is.. • You’re doing X wrong… here’s why • Here’s the truth about X. • Did you know X? • 3 mistakes everyone makes with X • How I went from X to Y • Unpopular opinion: X • The craziest thing just happened… • I wasn’t going to share this but… • I have a confession to make… • 5 things I’d do if I was starting over • Stop using X • This one thing changed my X • Quick hack: X • Why you’re not seeing X… because you’re not doing Y • Anyone who thinks X is Y • Fun Fact: X • You’re losing X every day you’re not doing Y • Did you know that…X • Stop doing X! It’s killing your Y • So..I can’t believe I’m saying this but… • You are not really Y, you’re actually X • No one will tell you this but…X Credit to Trey for post & I added to this with my own experience