𝘼𝙣𝙙 𝙩𝙝𝙚 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 𝙤𝙛 𝙙𝙞𝙨𝙩𝙞𝙣𝙜𝙪𝙞𝙨𝙝𝙞𝙣𝙜 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙣𝙚𝙚𝙙𝙨 𝙖𝙣𝙙 𝙬𝙖𝙣𝙩𝙨. I stopped writing and posting content regularly 8 months ago. Before that, I shared my thoughts - first on Facebook, later on Substack and LinkedIn. I did this daily for five years. It worked. It forced me to unpack my thoughts and put them into written words, which gave me a clearer relationship with them - and far better use of them on calls. It brought great people into my world. Every client I’ve taken on in my coaching business came from those posts or from referrals. I’ve never run a paid ad. It worked for my students too. Many of them built visibility, a network and credibility through their own posts, and went on to land much better selling roles. Yet I stopped. Why? Because I no longer wanted to do it. I was more drawn to other things than to daily writing. And that reason - wanting something, or no longer wanting it - is something I talk about all the time with the sales pros I coach. The stage where decisions switch from primarily a “need” or “feeling they should” (obligation) to a “want”. It’s a big switch. Early on, or when we’re operating from lack or scarcity, it’s mostly need. Sometimes obligation. “I need to do this...” “I really should do that...” I’ve been there. When I started posting five years ago, I needed things. I needed to sharpen my thinking, my conviction in my positions and how I communicated. I needed visibility, because I still felt unknown in the remote selling world. I needed new relationships that could lead to better opportunities. Later, as I moved into coaching, I needed credibility. I needed my first paying students. I needed to share their wins to find the next ones. These needs led to great outcomes. Five years on, my situation has changed. I’m fortunate to now make decisions in my sales work and my coaching work based on want. What I want to do. What I’m drawn to. Who I want to help and be around. What I will allow, and what I won’t.