I'd like to introduce you to a concept... The Trusted Authority. A Digital Mentor, Ari Galper introduced the concept to me. You know...a doctor never sells. They PRESCRIBE a solution...you take it or don't...at your own peril. Stop Selling people...Like a Doctor...ask amazing questions...take them on a question journey so that THEY discover their problems...and if you're really amazing at this...you plant enough seeds so that THEY discover your solutions... Amazing questions and incredible listening...you're a COMMUNICATOR...you're an AGENT OF CHANGE...your words have POWER...use them Wisely.

Last year, I was drowning in the details. 👉 Writing emails. 👉 Planning funnels. 👉 Tweaking lead magnets. 👉 Chasing deadlines that didn’t feel like momentum. Every task felt important. But deep down…I was avoiding the one thing that actually moved the needle: Thinking through the system. The whole thing... from start to finish. So I did something different. I didn’t hire a VA. I didn’t download another funnel planner. I built a Custom GPT. A quiet assistant... No Slack notifications No missed deadlines. Just clarity (on demand). It asked me 7 questions. Mapped my funnel. Outlined my offer. Wrote the first drafts of my email sequence. And gave me a clarity I hadn’t had in months. That was the moment for me... AI doesn’t replace you. It reveals and lets you reflect on your thinking, faster, sharper, and cleaner. It’s not about creating more content... It's about creating less friction. So if you’re building your business around Russell’s frameworks (like I am)... Try pairing them with your own Custom GPT assistant. Not to automate creativity…But to free it. Not to scale laziness…But to scale clarity. Anyone else playing with this approach? Let’s share thoughts in the comments. 👇 Because sometimes the team you need…is the one you build inside your own brain. 🧠⚡

For everyone who's on the fence about joining the Selling Online Event, what was YOUR experience? Your Biggest AHA... Your Biggest Breakthrough...? Missed it? Grab Your Ticket to join us LIVE right here!!

Did you notice the way Russell spoke and the Presentation was geared? Objections were handled BEFORE we could raise them. 1. Because in a Audience setting there's no way to handle them one on one, Efficiently. 2. If you let One Objection go live in front of an Audience...you risk tumbling the whole room. A DOZEN times they introduced stories about the investment in Coaching being more than $10k. $25k. $50k and so on. When they introduced the value of over $104k...for a $10K package...that was really 3 Coaching Packages and a Lifetime Coaching Community... $10K just doesn't seem so much. It's called Desensitisation. It's very powerful. They Introduced stories of Entrepreneurs about to be bankrupt...spending their last CENTS...to turn their Businesses around to Serve Millions. The stories are subtle objection handling stories... Introduce the objection or concern ...handle it or address the concern during the Story...then continue with the Heroes Journey for identification. Learn from this people. It's how the Master Communicators taught it. It's how they always did it...and always will. People....Jesus Christ Himself used this Model. Hitler...the Evil Bastard, may he rot in Hell...Used this Model. The classics like Dan Kennedy, Tony Robbins and Brian Tracey...Zig Ziggler taught us this. As Communicators & Agents Of Change we stand on the Shoulders of Giants. Our job is to translate DATA into Information so the CLIENT discovers the DEPTH & BREADTH of the Problem...& THEY discover our Solution. Telling Ain't Selling. Love & Success. Reply

I've saved some of my FAVORITE tools for persuasion for last. This gets deep and crazy and LOTS of fun! Are you ready!? 👇🏻 Join the Conversation & Drop Your Biggest AHAs 👇🏻 --------- Missed it? Grab Your Ticket to join us LIVE right here!!