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Owned by Samuli

Community for entrepreneurs, coaches, and experts building a one-person online business around their expertise.

The One-Person Show
246
5.0 (1)
$9/month

Turn your expertise into educational Instagram and YouTube videos to grow your knowledge business or personal brand.

71 contributions to The One-Person Business
Screen record
How can we record ourselves while presenting a presentation on one half of the screen and showing our face on the other half? Then, after a while, switch to showing only our face in full screen, alternating between the two layouts throughout the video?
1 like • 7d
https://www.youtube.com/watch?v=CI8Na6i1K-I Here is a video that I made on my other channel how I record my camera and screen and edit it with Descript.
1 like • 4d
@Khoren Pilibossian Yes definitely you can, it just don't have any editing features etc.
My Last Two YouTube Episodes About Failing With Skool Pricing 😁
Here are my last two episodes about me failing to find the right pricing for my community to get into Skool Growth Boost 😁 EP 58 - New Offer, New Price and My Plan to Get Back Into Skool Growth Boost: https://youtu.be/a-ZQCU3Wfn4 EP 59 - Skool Growth Boost Changed Again (Back to $27 Without a Free Trial): https://youtu.be/JBFkZYkShCc And I actually have already changed the pricing to 3 tiers, which I talk about in my latest video that will be on my channel in a few hours. The new pricing is now live on my The One-Person Show community page: https://www.skool.com/the-one-person-show/about But I think I'm now done testing the pricing because the main problem is that I can't create one clear offer for a community that already has a lot of courses inside, so basically many offers. So I think this pricing will now stay and if I want to test more, I will create separate communities for specific offers. I think that is the best way because then all the people inside the community are more tightly connected and following the same transformation that you are teaching there. So that's my biggest lesson from all these pricing tests. One clear offer and one clear transformation are probably much easier to sell than trying to offer everything in one community 😁
1 like • 13d
@Alexandra Pinegger Go check the latest post in the One-Person Show community wall, there is now a walkthrough video about the new system I'm working and you can download it from there. It works if you have Claude Pro subscription and because you already have all the necessary files (knowledge base, ICP, tome of voice, product description) it should be fast to install. It is now only for those Instagram reels where is B-roll + hook over and the main info is in the caption but its very fast to create those. I'm now making next module to it which is for talking head videos and then next is for Youtube content.
Where to start?
I’m trying to kick off a restaurant consultation business where I help venues with food costs and kitchen operations. I’m struggle with juggling everything myself from lead gen, to sales call and delivery so some tips on how to get that moving would be helpful.
2 likes • Sep 14
I’m not an expert on this specific topic but I would do this: 1. Start making simple IG posts (talking head or just B-roll with a hook over it or carousels = best to do all of them 😁) 2. Use hooks focused on your ideal client’s problems and by talking in the video or in the caption, solve those problems, show what you do, solve their problems one by one and use ManyChat to drive them to a free 15–30 min consultation call. 3. In that call try to solve at least one problem they have (show your expertise so they know that you know what you are doing) and after that pitch your offer. 4. Make at least 30 of these posts and then use one Meta ads campaign to boost the best ones and make another retargeting campaign that has normal sales ads to your free consultation call page. 5. Then just keep posting and add the best performers to your Meta ads boosting campaign and test different ads in the retargeting campaign.
What Would You Remove If You Started Over Today?
I’m new here, so I’ll start with a question I’ve been thinking about. If you had to rebuild your one-person business from scratch tomorrow, what’s one thing you wouldn’t put back? Not because it failed—but because you now realize you only do it because “that’s how this kind of business is done.” A tool? A service? A type of client? Content? Meetings? A sales step? Something you personally handle? I’m curious about the things that still work, but maybe shouldn’t exist anymore.
1 like • Sep 10
Welcome to the group! In this past year I have been just removing all the clutter from my business, so great question! So many unused apps, website domains, services etc. I still have Google Workspace, MailerLite for email, Canva, Claude and ChatGPT subscriptions, Descript, Nuelink and ManyChat. But I think I’ll remove MailerLite next because Skool has almost everything you need to run an online business 😁 If I would start now, I would select first Instagram or YouTube as my main platform. If I was thinking about also using ads to grow, I would choose Instagram. And then when the business is producing real profits, add YouTube. Give all the info I know for free and invite them to join my community. Make an offer that has a clear outcome that is measurable. Like “Get Your First Client in 90 Days. For (INSERT IDEAL CLIENT).” Create a Skool community around that offer. One module, maybe 10 lessons, clear step by step to achieve that outcome. Second module with all the tools, templates, AI prompts etc. to achieve that faster. Then offer weekly calls or personal help to get them real results faster, plus this way the price can be higher. And try not to add anything else other than Meta ads on a small budget and just get results for my clients and post as much as I can to Instagram and eventually YouTube 😁
0 likes • Sep 11
@Gabriel Turri I have spend so much money and time to just test so many things in these past 13 years. And of course it have helped to learn how to make landing page converting, good products etc etc. BUT if the focus would have just to have a simple, clear offer that can scale AND then just focus to drive traffic to that and maybe once a month do other stuff (think about conversion, upsells, check analytics etc.) I would be in very different place 😁 Btw it is very helpful to check the Leaderboards inside the Skoolers community and check what are the biggest group by MRR are doing. Especially if you check the traffic column and then check their price. Pretty easy to see obvious that ok, if you have bigger price, you need less people but still if the own landing page is only getting hundreds of views per month, the focus should be just making the traffic bigger, not fixing all the small things.
Raising My Skool Price to Get the Growth Boost Working - EP 57
I made some big changes to The One-Person Show over the past few weeks. I wanted to turn it from mainly a collection of courses into a more complete coaching community where Tytti and I help members personally with their content and Meta ads. So I rebuilt the offer, added new courses and I’m raising the price from $27/mo to $97/mo. At the same time, the higher price gives me a much better chance of getting the Skool Growth Boost working and turning Skool itself into a real acquisition channel. I go through everything I changed, why I’m making the price jump and what I’m testing next in this video. Youtube link: https://youtu.be/3vFmNZoMxbk?views P.S. The price for The One-Person Show increases to $97/mo on Sep 13. Until then you can still join for $27/mo and keep that price as long as you stay: 👉 https://www.skool.com/the-one-person-show/about
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Samuli Jeskanen
5
243 points to level up
Dad in his 40s building a personal brand. Helping other busy entrepreneurs, experts and coaches do the same through educational video content.

Active 9h ago
Joined Jan 22, 2026
Finland
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