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2 contributions to The Public Speaking Community🔥
Why do people know what they want, but resist doing what it takes to get it?
Howdy, y'all! I'm a speaker and coach from the US, obsessed with helping coaches get more sales from speaking, but the thing i am really interested in is the subconscious, the nervous system, and how humans are influenced to change their behavior. this started with the question in the caption, but was really rooted in my own experience. first, as an athlete, looking at great sport coaches and wondering how they can get any player to do whatever they wanted, and the players would THANK them for it, for DECADES after. how can someone have such a strong level of influence? at a deeper leve, i became more curious around my own experience: both of my parents were addicts, and committed suicide (please hold your "i'm sorry's"). the experience for me was devastating, but left me with the same question, under a different format: why do people want something (to live a happy, fulfilling, loving life) but do the opposite (suicide)? i've spent 18 years coaching, and always interested in how great speaking isn't just great sounding, but it actually MOVES people to not only learn and act differently, but to EMBODY the ideas, values, and principles shared by the speaker. if you're interested in real behavioral change, and not just sounding shiny, let's talk! it would be cool to do a group call about some of our experiences, wisdom, and how we can enhance each other's skills.
@Emily Hunt I love this, thank you. When you consider someone who is looking at doing "the work" (hypnosis, coaching, nervous system regulation, etc), and KNOWS that this could help them, what subconscious beliefs may be holding them back, and what might those beliefs look like when rationalized by the mind? Ex: conscious belief: i can't afford this subconscious belief: this won't work for me, just like everything else i've tried, and i don't want to be seen as someone who wastes money again
@Emily Hunt 2 levels First level is seeing these concerns as language for marketing. These are the concerns that people have before purchasing any offer, and effective marketing addresses all of those concerns and dissolves resistance so people can step into the person ready for the transformation Second level is with my own coaching clients and seeing the meaning or “secret rules” they unconsciously have towards viability, wealth, responsibility, etc. If a person consciously wants more clients and revenue, but they unconsciously associate wealth with being different or isolated from friends or family without wealth, they’ll resist, and it’ll come up in the form of delaying their webinar or trying to get the language “right”
How are you using speaking in your work?
Some people speak with clients all day, others lead the team, others are in a lot of meetings. ..and some spend their time on social media content, webinars, networking events, ads.. ..So where is YOUR main speaking in your work?
How are you using speaking in your work?
always selling. I teach people how to sell from speaking, and they can tell that I know how to do it, just from the way I speak. As a natural byproduct, they buy, so they can learn how to do the same. The best advertisement is results
1-2 of 2
Santana Vega Yturralde
2
11 points to level up
@santana-yturralde-2671
I help coaches get clients from public speaking.

Active 4h ago
Joined Jun 10, 2026
ENFJ
Phoenix, Arizona
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