“Is Engagement by Design another monthly membership?” Nope 🤪 It’s a one time purchase. I know… apparently we’re allowed to do that 🤷🏻‍♀️ Engagement by Design is a 30 day sprint for Skool owners who are tired of changing random shit and hoping this is finally the thing that works. We won’t be spending the month talking about some random community I found on the internet. We’re working with the communities in the room. Yours included… if you’re in it 😉 Because two communities can both have “low engagement”… and need completely different solutions, imagine that 😂 and the canned engagement advice just isn’t going to cut it accross the board 😬 The goal isn’t to leave with another list of things to try. It’s to know what to change… before you change anything else. Doors are open at $47 through August 27. Then it goes to $97, and we start September 1. Question… 👇🏻If you were on the fence… what’s the thing you’d want to know before jumping in?

You got people into your Skool group…now how the fuck do you get them to come back? 👀 Getting members is one problem. Getting those members to actually participate, connect with each other, use the shit you built, show up again tomorrow and eventually become the people who make your community feel like a community is a completely different one. And no…I don’t think the answer is posting “What’s your biggest struggle right now?” every Monday and hoping for the best 😅 I’m putting together a 30 Day Engagement by Design Sprint for existing Skool community owners who already have people inside their group and want to intentionally design what happens after they join. This isn’t 30 days of engagement hacks, generic post prompts or me handing you a calendar of shit to copy and paste. We’re going to look at the actual experience you’ve created for your members. Do they know how to participate without needing a fucking instruction manual? Is the next step obvious and small enough that they’ll actually take it? What behaviors are you rewarding…intentionally or accidentally? Are you creating opportunities for actual connection, or mostly giving people more shit to consume? What kinds of posts make it ridiculously easy to jump into a conversation? And are you trying to force engagement…or designing a space where participation makes sense? The sprint is based on my Engagement by Design framework, which I recently taught in the skool Scale Camp community, built around one big premise: Every community gets the engagement it was designed for. We’ll spend 30 days actually applying the principles to YOUR community, with plenty of room to implement and see what happens instead of cramming a bajillion lessons into four weeks and calling it transformation. This is specifically for existing Skool owners with actual members to work with. It’s not a build your first community program, and we’re not spending 30 days overhauling your About page or chasing some mythical engagement formula.

Does your Skool community have 200 members…and 11 of them apparently have custody of the comment section? 😅 There’s usually a handful of people you can count on. They comment, come to calls, answer questions, welcome people and generally make the place feel like something is happening. And then there’s everybody else 😬 I don’t automatically think lurking is a problem. People use communities differently, and nobody needs to comment on every damn post just so the engagement numbers look pretty. But if almost every conversation in your Skool involves the same small group of people, there’s something worth looking at. 🧐 How easy is it for someone who’s never commented before to jump in? 💭 Does participating usually require them to come up with a thoughtful answer? 🤔 Do they know where they fit into the conversations happening around them? 😳 Are there easy entry points that don’t require confidence, expertise or a five paragraph introduction? 🕸️ Have you created ways for members to connect with each other instead of every conversation revolving around you? Sometimes we accidentally make participation require way more effort than we realize…and then wonder why the same people are the ones willing to make that effort over and over again. That’s one part of we’re getting into during the 30 Day Engagement by Design Sprint starting September 1st. This isn’t about forcing everyone to participate or filling your Skool with pointless engagement bait. We’re taking the bigger principles from my Engagement by Design framework and actually applying them to YOUR existing community. You’ll have space to look at what’s happening now, change some shit intentionally, let your members respond to those changes and figure out what actually works for the people you have. Enrollment opens August 22nd. If you’re interested, send me a DM and tell me you want the Engagement by Design Sprint info. If Skool hasn’t unlocked DMs for you yet, tell me here and I’ll come find you 😉 And for everyone with a Skool community…

🚫 Don’t buy this. If you’re still convinced the answer to fixing your engagement is hiding in one more YouTube video, one more ChatGPT prompt, convincing yourself the answer is hidden somewhere in the most popular Skool owner’s classroom, another Start Here rewrite, one more challenge, one more leaderboard tweak, another welcome post, or whatever groups are sitting at the top of Discovery this week… …I’d keep doing that. Maybe this next one will finally be the one 🤷🏻‍♀️ If another engagement hack was going to fix it… it probably would’ve by now 😈 Engagement by Design is a 30 day sprint for Skool owners who are tired of changing random shit and hoping this is finally the thing that works. You’ll leave knowing what to change… before you change anything else. Nobody’s paying to hear me dissect another random case study. The examples come from the people in the room… not a slide deck I made six months ago 😉 Including yours… if you’re in the room. We’ll figure out why your members are doing what they’re doing before you change something else. Doors are officially open today. Intro pricing is $47 through August 27. On August 28 it goes up to $97, and we kick things off on September 1. Question… 👇🏻 What’s the engagement “fix” you were absolutely convinced was going to work… and didn’t?

Leaderboards. Challenges. Bonus 1:1 Calls. Better onboarding. A new Start Here. Posting more. Posting less. More live calls. Less live calls. Adding GIFs. Taking the GIFs away. Ringing the bell? Not ringing the bell because maybe you rang it too much 😅 Rewriting the same welcome post for the fifth time. Staring at your community wondering why they’re all acting like NPCs 🤦🏻‍♀️🤣 At some point… it gets really hard to tell the difference between making intentional changes and just hoping the next tweak finally lands. Engagement by Design opens tomorrow. Thirty days of looking at what your community is actually telling you before changing something else. No canned case studies. We’ll use the communities inside the sprint, figure out what’s really going on, and decide what experiment is actually worth running next. If you want the details before I post them publicly tomorrow, send me a DM. Question… 👇🏻 What’s the change you were most convinced was going to fix engagement… and what happened instead?