A few weeks ago I launched a paid-only community. A book club for the classics, $5 a month. After two weeks I had four members. Two of them were me and my husband. I'd done the things you're supposed to do. Emailed my list of 700+. Posted on my personal Facebook. Posted in a few communities here. Almost nothing. The problem wasn't the price. It was that nobody wants to pay to walk into an empty room, and a book club with four people in it is visibly an empty room. Every person who looked at my about page could see there was nobody to discuss anything with. So I made the feed free and moved the paid resources behind it. Free members can read along, post, argue, and never pay me anything. Premium at $5 gets the reader's guides. A few weeks later: 80 members, 11 paying. The part I'd tell anyone considering the same switch: What you put behind the wall matters more than where you put the wall. My paid tier isn't "more access" or "more community." It's a specific artifact that solves a specific problem, a guide that gives you the historical context and tells you which translation to buy, because buying a bad translation is the single most common reason people quit a classic. People don't pay for access. They pay for the thing that removes the obstacle. The free feed also does work I didn't expect. It's the proof. Someone lands on the page now and sees 75 people actually talking, which is the thing four members could never demonstrate no matter what I charged. Happy to answer anything about the setup if it's useful to someone. And if you've got a classic on your shelf you've been meaning to read for years, it's free to join. We're on Machiavelli's The Prince this month, Frankenstein in October. 🔗 https://www.skool.com/the-canon-club-9141/about