Todays stats: - I spent $790 on Meta ads for this workshop - The ads reached 20,467 people and got 674 clicks, a 2.39% click-through rate - 55 MSP owners and IT pros registered, at roughly $14.51 per registration - 32 joined live, nearly double the 17 at the last session - 10 of those came on a link a colleague shared with them - 15 stayed for 40 minutes or more of the 65-minute session - The audience was mostly North American, with around 10 from the UK and Ireland

hi guys got a new workshop i'm running which i think you might like this will be helpful to both those that have attended one of my webinars before and anyone new looking to generate more qualified sales leads for their IT/Tech business. The workshop has 2 parts. Part 1: Full detail of the system we use to generate high quality leads and how the sales calls are booked. Included in this are 3 questions I will help you answer that will put you in front of 20-30 local businesses next month. Part 2: Open discussion on how you are helping your clients with AI - there's a lot to learn here as we all seem to be coming at it from different angles - the one big quesiton I've got - show me real world use case you are using with your clients thats helping them and generating you revenue. I have one up my sleeve that I will share. Add the workshop to your calendar 12pm ET Thursday 1st October Cal link

I was speaking with a webinar atendee on Friday - he's had his for business 19 years! Most of his business has been breakfix IT - for those of you that don't know me that well I used to have a breakfix IT business all the way back in 2007 - loved it. In this weeks youtube video I discuss the huge opportunity for those that have a breakfix IT business has when it comes to selling managed IT services. Here's the vid: https://youtu.be/YgW_AUp356A This also applies to established MSPs that are looking for new customers, you just need to leverage what you already have in the right way.

Something asked in Tuesday’s session and I thought it was a good question. A few others to: - Do we need to be an AI expert first? - Is Shadow AI the easiest place to start? - How do we find the processes inside a client’s business worth automating? - How local should the marketing be? don’t think anyone has this completely figured out yet - any if they say they have they're lying. That’s what I want to dig into on >Tuesday’s live session 📆<. If you’re coming along, what’s the biggest AI question you want us to cover?

Hi guys here's the stats from yesterdays webinar. No one turned their camera on and it was like trying to get blood out a stone when it came to the questions! Not sure why this was as we usually get quite good interaction on the Q&A. I had taken a little pause on the webinars over the last few weeks so maybe it's just the meta alrogitim settling back down to my ideal prospect. One sales call from the webinar, I do have a couple more in the pipleine so I expect 3 total which aint bad based on the ad spend. Here's claudes analysis: Ad spend: $330 Cost per registration: $10.31 Registrations: 52 (34 Meta, 18 LinkedIn) In the room: 16 Show rate: 31% overall Show rate, Meta: 32% Show rate, LinkedIn: 0% Average time in the room: 35 minutes Sales calls: 1 booked, 3 expected Cost per booked call: $110 at three, $330 at one Meta still winning....