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10 contributions to Everett Academy
Turn one listing into 5 social posts (2-minute AI prompt)
Here's a prompt I use when I need social content fast and don't want to stare at a blank screen: "Write 5 short social posts for this listing. One for Facebook, one for Instagram, one for LinkedIn, one Google Business Profile update, and one text blast to past clients. Keep each under 80 words. Use this listing info: [paste address, beds/baths, price, 2-3 features]." Paste it into ChatGPT or Claude, drop in the listing details, and you've got a week's worth of posts. What's the one place you post listings the most — Facebook, Instagram, or something else? Sean
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Fill in your GBP Services (10-minute win)
Your Google Business Profile Services section is free real estate most agents leave blank or half-done. List every service you actually offer — buyer consults, listing prep, home valuation, relocation help, whatever’s real for you — and give each one a short plain-English description. Google uses that text when people search for those services near you, so two clear sentences on “Home valuation” beats an empty row. On your phone: Edit profile → Services. Ten minutes, then you’re done. What’s one service you offer that still isn’t listed on your GBP? Sean
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Lofty's been busy (and so have I) 🔧
Hey guys, Lofty has made some massive updates lately. Some of the screens and setups in the old videos don't look the same anymore, so I've spent the last couple of weeks redoing the videos to catch them up. A fresh batch of walkthroughs is coming very soon, covering the new Lofty features plus some Google Business Profile and AI stuff I've been using with clients. Is there something in Lofty that changed on you, or a setup you want me to cover first? Drop it below and I'll make sure it's in the batch. Sean
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What's the ONE thing in Lofty you keep meaning to set up? 👇
Quick one for the group. What's the ONE thing in Lofty you keep meaning to set up but haven't gotten to yet? Smart plans? The lead routing? Your follow-up texts? A landing page that's still sitting on default? Drop it in the comments — one line is fine. I'll go through and give everybody a quick "here's how I'd knock that out fast" on whatever you post. No judgment. Half of us have something sitting half-built in there 😂 Let's get 'em finished this week.
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How I Use Claude to Write My Lofty Follow-Ups in About 60 Seconds 🤖
Alright everybody, starting a new series in here. You know I'm all about making your Lofty run on autopilot… so now let's talk about pairing it with AI. I've been using Claude (think ChatGPT, but I like it better for this stuff) to write the messages that go INTO my Lofty smart plans and mass texts. Instead of staring at a blank screen trying to figure out how to word a follow-up, I let Claude knock out 5 versions in seconds and I just pick the best one. Here's the exact play: 1) Open Claude (claude.ai — free to start) 2) Paste in the prompt below 3) Grab the text it gives you 4) Drop it into your Lofty smart plan step OR a mass text to your database Steal this prompt 👇 "You're a top-producing real estate agent. Write me 5 short, casual follow-up texts I can send to leads who haven't responded in 30+ days. Keep them under 2 sentences, no cheesy sales talk, sound like a real person, and make each one easy to reply to. Put #lead_first_name# where the name goes so I can paste it straight into my CRM." That #lead_first_name# part is the magic — it drops right into Lofty's merge field, so every single text personalizes itself automatically. Zero extra work. Try it, then come back and post the best one it gave you in the comments 👇 I wanna see what you all come up with! 🔥
0 likes • Jul 17
This is the super simple stuff. I will show you how to make claude do a bunch of the work for you in cowork.
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Sean Everett
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@sean-everett-1317
Real estate pro & founder of EMA, Sean empowers agents with smart, no-BS digital marketing tools that actually work.

Active 5h ago
Joined Feb 19, 2026
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