Such a great interview! 'Recency bias is a mental error where people give more weight to recent events than to older, long-term facts. It happens because fresh memories are easier to recall than past history.' 'People misunderstand persuasion. It's almost impossible to persuade someone to do something they don't wanna do. Give people the ability to influence themselves. You need them to come to the idea. they need to think in the end of your talk that changing their behavior was their idea.' 'If you want someone to do something different, they have to start thinking different first. –> Here is the new way thinking about the problem / the solution. Then they think 'How do I get started?' Now you give your solution!' 'What's the point of giving the speech if nothing changes?' Your action steps were not understandable, OR they don't think they can do them, OR they are not given the time-frame, OR their old beliefs are not broken! #publicspeaking #keynotespeaking