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87 contributions to Non-Fiction Author Lab
Ai Discoverability, Author Websites, & Advertising
We covered a bunch in today's coaching call! Thanks to everyone who came. I've attached the recording here for anyone who missed it. You can see all my previous recordings in the "Classroom" here in Skool, or pop in next week if you want to catch one live! Notes from the call: Monday Book Launchers coaching call: Skool resources and events, AI discoverability advice for a new book, website reviews, Tertulia plan guidance, Amazon Ads basics, and an Ingram distribution problem. Links mentioned in the call: - Amazon Ads Guide - Website of all Book Launchers Authors & Books - Easy website builder for authors - Free online summit Upcoming Events Julie (Book Launchers CEO) is speaking at the free virtual summit "Publish to Profit" Sarah Bean appeared on a podcast (the Elisha Show) on self-publishing, marketing, and AI discoverability AI Discoverability for The Brazen Code - @Martise Moore asked how to get AI to recommend her book The Brazen Code as a holiday gift for ambitious women - Advice on how to show up in Ai Searches: narrow the audience, add a dedicated gift page, make video clips, use ALK ideal reader analysis. Reverse engineer current AI results; follow-up questions personalize search, so niche content wins Website Reviews - @John Sayne John's Tertulia site review - @Tommy` Boyd Tommy Boyd Tertulia site review should move the book above the free 10-page sample section, especially for mobile
Ai Discoverability, Author Websites, & Advertising
0 likes • 11h
@Martise Moore So glad to hear! Good luck!
Question about the rules
I shared a good experience with a tool that helped me make my Amazon ads work. It got banned because of the rule about banning self promotion. I feel a bit stunned because I was sharing this in good faith. It was in no way self promotion, since I have nothing to do with the company nor was this an affiliate Link. Now I don´t know how to interpret this. Is it not allowed to share good experiences? To give recommendations? Or was the issue that I included an external link? Please clarify. Demian
1 like • 1d
Hey Demian, I'm sorry that happened to you. The platform we're on (Skool) has automated moderators that flag these types of things for the admins. Sharing tools is totally allowed here. The only rule we have is no self-promotion to prevent people from joining the group just to promote their book/services. I'll go look for the post now to see if I can find what you were referring to, but sorry again!
If you missed Monday's call, you can see the recording here!
I post all of them with summaries in the Classroom tab up top. Here's a direct link to this week's: https://www.skool.com/selfpublishingbooks/classroom/7ad1e6a9?md=8bcde54aded6416981ec5dc1edd0322d
If you missed Monday's call, you can see the recording here!
Weekly Discussion: What was the last nonfiction book you bought?
But maybe more importantly....what made you hit the "buy" button? Had you seen that author before? Was it a recommendation for a friend? Think about what made you want to buy it in the first place. This can kind of help you reverse engineer how to do the same for your own books to make your readers hit the "buy" button for you!
What’s one thing you wish you knew before publishing your first book?
I’ve been thinking about how much of self-publishing happens after the book is finished. Writing the book is one thing, but getting the right people to actually discover it is a completely different challenge. For those of you who have already published, what’s one thing you learned about marketing, visibility, reviews, Amazon, social media, or getting readers that you wish you had known before launching? I’d be interested to hear what actually worked for you and what turned out to be a waste of time or money.
1 like • 15d
I posted a similar question some time ago if you'd like to check out those responses! https://www.skool.com/selfpublishingbooks/weekly-discussion-what-part-of-your-author-journey-is-taking-way-longer-than-you-thought-it-would?p=9e53d12f
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Shane Vigeant
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1,345 points to level up
@shane-vigeant-5050
Head of Digital Strategy at Book Launchers

Active 10h ago
Joined Apr 8, 2025
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