A skip is a vote against your song. On streaming platforms, poor sonic quality—a mix that is too loud, too quiet, or too flat—is a primary driver of skips. This is how your master impacts your growth. Streaming growth is a game of audience retention. The algorithms that drive discovery on platforms are designed to promote songs that listeners engage with. Conversely, they penalize songs that listeners skip. Your mix and master quality is a direct factor in this equation. Consider the playlist experience. A listener flows from one song to the next, expecting a consistent sonic environment. If your track is jarringly louder or noticeably quieter than the preceding one, it breaks the spell. This sensory disruption often prompts an immediate skip, even if the song itself is good. Read the full article 👇🏾 and Join The Community https://eyewillhq.com/talk/your-mix-versus-the-algorithm

Just published my first album on SPOTIFY: “America CCL: Celebrating Our Nation’s 250th” Piggybacking on the popularity of all the Freedom250 stuff going on. I staged a virtual concert at Pierhead Island, a fictional venue in Cleveland on the shores of Lake Erie. 4 “live” songs - rest of the album is studio tracks. Give a listen. Follow if you like it. Share feedback too- would love to hear. https://open.spotify.com/album/37bueEkX4Dy5AR8NVUp2Xq?si=TX7G20c0RDeonnHyTw8Zyw

Serious artists do not just write songs; they build a catalog. This catalog of intellectual property is the central asset of their business. Proper registration is the act of securing and legitimizing that asset, turning your art into enterprise value. Shift your mindset. You are not simply a musician. You are the CEO of a small enterprise, and your catalog of songs is your primary asset class. Every other activity—touring, merchandise, content—revolves around the value inherent in this intellectual property. From this perspective, song registration takes on a new weight. It is not administrative busywork. It is the equivalent of securing the deed to a property or the patent for an invention. It is the legal and administrative process of making your asset official, trackable, and defensible. Join the community 👇🏾 https://eyewillhq.com/talk/your-catalog-as-a-business-asset