Last year, I spent a lot of time marketing my books with video on TikTok Shop, and it worked. I was selling a few hundred books a month from it part-time. But eventually, I stopped. Not because video stopped working — but because constantly coming up with ideas, writing scripts, getting camera-ready, filming, editing, and posting became a lot to maintain while juggling everything else. And I know a lot of authors here probably feel the same way. That’s why I just published a new video breaking down why video is such a powerful tool for marketing your books, the biggest reasons I still think authors should be using it, and what I’m doing differently now to make the process easier. I also show you a tool @Lexi Kaz created called Sonder that can help create the videos without requiring you to constantly get on camera or come up with the scripts yourself. If you want to check out Sonder, you can also use my referral link here: 👉 MAKE YOUR FIRST VIDEO FREE WITH SONDER I’m curious — what’s the biggest thing that stops YOU from creating more video content for your books? Is it getting on camera, knowing what to say, finding the time, editing… or something else? Drop it below. 👇