Hey guys, I'm in the real estate niche and have been getting quite a few sales appointments booked lately. The issue I'm running into is that since I structure my offer around a performance guarantee, a lot of prospects assume there are no upfront costs whatsoever. But when I explain that they still need to cover the ad spend they immediately get put off, and the conversation takes a completely different turn. I'm curious if anyone else has experienced this and how you've handled it. Do you make the ad spend clear upfront in your outreach, or bring it up during the sales call? Thanks!