I personally went down a rabbit hole on this and ended up mapping out the actual funnel and automation behind it. And Russell Brunson's persuasive fingerprints are all over the backend, and the whole thing is apparently tracking to make them both $50M+. What got me wasn't the offer, it was how much money they are milking from people at every stage. Recorded myself going through the entire funnel step by step for y'all: https://youtu.be/X_vI4oB2Guw?si=B-uSKB87exvqCSUn Hope it helps anyone looking to understand highly profitable info funnel better.