There is a little flame beside some names in Skool communities, and there is a leaderboard showing who has accumulated the most points over the past seven days. For some people, it is just a bit of fun; gaming the system in order to get meaningless metrics. For others, particularly those who are trying to become known within a community, the leaderboard represents something else: visibility. There is nothing wrong with wanting to reach the top of it. The trick is getting there without making everybody else wish you had not. Start With The Number If you want the number one position on a community's seven-day leaderboard, begin by looking at the current leader's score. Let us say the person sitting at number one has 140 points. Divide that number by seven. 140 ÷ 7 = 20. That tells you the approximate daily pace required to compete at that level. It does not necessarily mean you need to make 20 posts every day. Leaderboard points can also come from the engagement your contributions generate, so a useful post that attracts likes and comments can do some of the work for you. Think of 20 as your daily activity target rather than your posting quota. And that distinction matters. Do Not Storm The Castle Suppose the leader has 140 points and you decide you are going to take first place today. You could theoretically charge into the community and start posting, commenting, and interacting like a caffeinated squirrel until you have accumulated enough points to challenge the leader. Please do not. Even if the system allows it, the other memberss in the community may have a somewhat different reaction. Twenty or thirty posts appearing from the same person in a short period can look less like participation and more like spam. Members may begin scrolling past your name. Moderators may notice for all the wrong reasons. An administrator may decide that your leaderboard ambitions are interfering with the community itself. You may win the leaderboard and lose the audience. That is a terrible trade. Instead, play the long game.

Imagine someone discovers your community for the first time. Can they immediately understand who it is for and why it matters? Complete this sentence: My community helps __________ do __________ so they can __________. Share yours below. Read it once as if you were a stranger. Clear usually wins over clever.

🐢 Have a turtle answer all your phone calls OR 🦆 Have a duck attend every meeting? Professionalism has left the building. 😭 Tell us which one you choose—and why! 👇

Something you posted may be exactly what another person needs to see. Share up to three links below. Visit at least two other posts, read or watch the content, and leave a meaningful response. Let’s practice visibility with generosity today.

Create Paths, Not Pitches If inbound marketing is about attracting rather than chasing, being useful before being persuasive, and allowing trust to develop over time, an obvious question eventually appears: "When do we sell something?" It is an important question. Because there is a peculiar mistake people sometimes make when they embrace value-first marketing. They become so determined not to be pushy that they become almost impossible to buy from. They write useful articles. They answer questions. They publish videos. They participate in communities. They give away resources. They become known as generous and knowledgeable people. But they never clearly tell anyone: "I can help you with this." Inbound marketing does not mean hiding your business. The objective is not to eliminate selling. It is to change the nature of the invitation. There Should Be a "Next Step". Imagine walking into a museum. You enjoy the exhibits and eventually decide you would like to learn more about one particular subject. So you look for another room. There is no sign. No map. No doorway. No information desk. You wander around for a while and eventually leave. That would be a strange way to operate a museum. Yet businesses do something similar all the time. Someone reads a useful article and reaches the end. Nothing. They watch a video. Nothing. They discover a helpful social media post. Nothing. They think: "I like the way this person explains things." But there is no obvious way to discover what else that person offers. The marketer was so concerned about appearing promotional that they forgot to provide a path. A Path Is Different From a Push Suppose you have just written an article about a problem your audience frequently encounters. At the end, you could say: "BOOK A CALL NOW! ONLY THREE SPOTS REMAIN!" That is certainly a call to action. Or you might say: "If this is something you are working through yourself, I have several other resources on the subject. You are welcome to explore them here." That is also a call to action.