AI is changing the way we run online businesses but I’m curious… What’s ONE task in your business that you’ve completely changed because of AI? For me, AI has become useful for things like: • Finding new ideas and opportunities • Improving product descriptions and marketing copy • Analyzing customer behavior • Creating content faster • Brainstorming ways to increase conversions But I’m still discovering new ways to actually use it beyond the obvious ChatGPT prompts. If you’re using AI in your business right now, what’s one AI workflow, tool, or strategy that has genuinely saved you time or helped you make more money? I’d love to hear what’s actually working for people here.

You know the answers to your most common emails cold. Your rates. Your availability. Your process. Someone asks, and you could recite the answer without thinking. So why does replying still eat half your morning? Here's how it actually goes. A familiar question lands in your inbox. You could paste in a canned answer, but that feels like brushing the person off, so you decide to write something real. You open the reply, and then you stall. You reword the opening. You check your exact hours. You soften a line, restate your pricing, fiddle with the closing. Thirty minutes later, a two-minute answer still isn't sent. Then the same kind of question arrives the next day, and you do it all again. You've written this same reply from scratch three times this week, and each time it somehow takes thirty minutes. ---------- THE REAL PROBLEM ---------- The problem is not "answering emails takes too long." The problem is "every reply starts from an empty box, so I rebuild the same answer from nothing every single time." The thirty minutes isn't the writing. You know what to say. The cost is the cold start: facing a blank reply, pulling the facts back together, and shaping them into something personal, over and over, for questions you've already answered a dozen times. That's not a speed problem with your typing. It's a starting-point problem. You're beginning from zero when you could be beginning from a draft. ---------- WHY THIS MATTERS ---------- Starting from empty every time is expensive in ways that add up quietly. There's the raw time. Thirty minutes on a reply you could answer in your sleep, several times a week, is hours you never get back and never see itemized anywhere. There's the trap underneath it, too. Because writing a real reply is slow, you're always caught between two bad options: send the impersonal canned version and feel like you brushed someone off, or write something genuine and lose half an hour. Neither feels good, so replies pile up, sit unanswered, and the small delay quietly costs you responsiveness with the exact people you most want to say yes to you.

Can someone please help me with working out which platform is better: ChatGPT or Claude? I have been working with ChatGPT but note that Igor P is doing the AI challenge on Claude? Should I move everything over?

I talk to a lot of entrepreneurs who feel like they're behind on AI. Behind on the tools. Behind on the prompts. Behind on the workflows everyone else seems to already have figured out. So they wait for the "right" course, the "right" tool, the moment it'll finally make sense. Here's what I've noticed: the people actually getting ahead aren't the ones who understand AI the best. They're the ones who were willing to look a little clumsy in front of it first. They asked it a bad question and got a bad answer and asked a better one. They let it draft something rough and fixed it instead of writing from scratch. They handed it a task they didn't fully trust it with yet, just to see what happened. That's not mastery. That's just reps. Waiting until you understand AI perfectly is the same trap as waiting until you feel confident. You don't build trust in a tool by studying it. You build it by using it and watching it earn its place. Perfectionism about picking the "right" AI tool is just fear wearing a research hat. Question: What's one task you keep meaning to hand to AI but haven't trusted it with yet?

Client testimonials and reviews have always derived much of their persuasive power from a specific quality: they sound like a real, specific person describing a real, specific experience, complete with the particular phrasing, small imperfections, and idiosyncratic detail that make them feel authentic and credible. AI is increasingly being used to polish and refine testimonials and reviews before they're published, smoothing out awkward phrasing, improving clarity, making them read more professionally. This polishing, while well-intentioned, is producing a specific and underexamined cost: testimonials that have been AI-polished are starting to read like every other AI-polished testimonial, losing exactly the specific, credible, slightly rough detail that made them persuasive as genuine social proof in the first place. ------------- Context ------------- The persuasive power of a testimonial or review has always depended heavily on its perceived authenticity, and authenticity, somewhat counterintuitively, is often signaled precisely through imperfection: a specific, slightly awkward turn of phrase, a detail that's oddly particular rather than generically positive, language that clearly reflects an individual voice rather than professional copywriting. These qualities are exactly what AI-assisted polishing tends to smooth away, in the pursuit of clearer, more professional-sounding language. The result, increasingly visible across many industries, is a growing body of testimonials and reviews that read smoothly, professionally, and, unfortunately, almost interchangeably with testimonials from entirely different businesses. When a prospective client or customer encounters testimonial content that reads with this kind of polished genericness, the same convergence toward sameness that's been documented in other AI-assisted content categories, the persuasive power of the testimonial is meaningfully diminished, precisely because the specific, credible detail that would have distinguished it as authentic has been smoothed away in the polishing process.