Maria wrote the post at eleven at night, and then she deleted it for the fourth time. For 25 years, Maria worked in corporate HR. On LinkedIn, her former colleagues still knew her as "Head of People". Two years ago, she started coaching leaders through burnout. She had a lot to say, as she had sat with people on the worst day of their careers. But every time she wrote about burnout, she imagined her old colleagues reading it. Would they think she had failed? (Maybe you have thought something like that, too, when you had to change career?) So she posted industry news and deleted everything else. Then a younger coach in her network asked for help. "You always know what to say to people. Can you help me with my About page?" Maria spent one evening asking her questions, the way she used to in exit interviews. "What made you leave your job?" "Who do you want to help first?" "What do people thank you for?" The coach cried a little when she read the result. "This is exactly what I could not say." Within a month, two clients found her through that page. Maria noticed something one evening. Writing someone else's story felt easy. She could hear the person clearly, and her own fear stayed quiet. Today, Maria helps coaches and consultants tell their stories. Her 25 years of listening became the reason clients choose her. They learned about her new way of working with people because she found the courage to start posting online about it. ______________________ Maria is a composite of several people I have worked with. If you have spent years listening to people, you may already have the hardest part of this skill but still need more confidence and even courage. In the SherpaPost Attraction Content Accelerator, I teach the skill and mindset in 3 months. You learn to create the content with SherpaPost, telling cinematic stories, and prepare to work with your own clients. (I have been in strategic branding, advertising, and film production for 30 years.) Weekly mindset coaching helps on the days when you doubt yourself.