Here are the stats: * €600 spent on Facebook & Instagram ads (€50 / day, so started 12 days ago) * unique outbound CTR 3,27% * 25% optin conversion rate * 90 leads -> €6,66 / lead * 1 call scheduled -> no show... :() * 0 customers So lead cost is OK, but conversion to the call is bad. With the target 5% conversion I should have 4 calls booked by now. I have 2 email automations that drive people to the book a call page: 1) Delivery sequence: 6 emails, every day for 4 days, then every 2 days (only week days) for the last 2 emails 2) Ninja Nurture Sequence: 2 emails per week (on Tuesday and Friday) Both sequences are based on the output of the Growthworks content engine. Open rates are OK: between 40-70%, average around 50%. Click rate to the book a call page is very low: only 1 person clicked the link in all these emails. So what should I do now? I came up with the following options: 1) Do nothing and wait to see if these people convert later (I started only 12 days ago) 2) Send more emails than 2 per week in the Ninja Nurture Sequence. 3) Make the call more benefit driven. Now it's called a growth session. Maybe stress more the fact that they get a free marketing plan? 4) Add a video above the booking page so the see me (although they must click to the page first...) 5) Add testimonials on the booking page (although they must click to the page first...) 6) Create a new lead magnet. Maybe the step from the current lead magnet to the program is too big. The current lead magnet is a checklist how to create an irresitable offer. The whole program is about getting customers with a sales funnel. Maybe I should create a sales funnel checklist? Lead cost will probably go up, but leads will be more qualified. Do you have a similar experience? What would you do? Thanks for your help!