𝗔𝗖𝗧𝗢𝗥𝗦, 𝗧𝗛𝗜𝗦 𝗜𝗦 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝗦𝗧𝗨𝗙𝗙. 𝗗𝗢𝗡'𝗧 𝗦𝗖𝗥𝗢𝗟𝗟 𝗣𝗔𝗦𝗧 𝗜𝗧! Having spent my entire working life in the film and television industry, I've witnessed extraordinary changes in the way we work. From the transition to digital filmmaking to the arrival of streaming platforms, technology has continually reshaped our industry, and artificial intelligence is undoubtedly one of the biggest changes we've ever faced. I've always maintained that AI has enormous potential to support creativity and open doors for independent filmmakers and actors, but there is a fundamental difference between using technology to enhance our work and allowing it to replace us. Over the past few weeks, there have been some significant developments concerning the protection of actors' rights, particularly when it comes to our faces, voices and performances. Governments are introducing legislation, unions are negotiating stronger agreements, and casting organisations are establishing clear boundaries around how AI should be used. At the same time, AI-powered film studios are announcing commercial productions, which makes these discussions increasingly urgent. What I find particularly encouraging is that the conversation is finally moving beyond whether AI is good or bad and towards something much more constructive: how do we embrace this technology while ensuring that the people whose creativity built this industry remain protected? There's quite a lot happening around the world, and I think it's important that we, as actors, understand exactly where things stand. 𝗖𝗔𝗦𝗧𝗜𝗡𝗚: 𝗔𝗜 𝗖𝗔𝗡 𝗔𝗦𝗦𝗜𝗦𝗧, 𝗕𝗨𝗧 𝗛𝗨𝗠𝗔𝗡𝗦 𝗠𝗨𝗦𝗧 𝗗𝗘𝗖𝗜𝗗𝗘 One of the most encouraging developments comes from the International Casting Directors Association (ICDA), which published its position on artificial intelligence in May and updated it on 15 September 2026. The association recognises that AI can be extremely useful in casting, particularly when it comes to summarising scripts, analysing character breakdowns, searching databases and assisting with the administrative work involved in reviewing submissions. However, it has drawn a very clear line: AI must never replace human judgment in casting decisions.