Article 50 of the EU AI Act became applicable on August 2nd. If you use AI to generate or manipulate video, image, or audio that resembles a real person, place, or event and could pass as authentic, you have to disclose it. Clone your own face for a founder video, and it counts. Use your own cloned voice saying words you would have said anyway, and it counts. The disclosure has to be something a viewer can actually see or hear the moment they encounter the content. A watermark, an on-screen label, a spoken line. Invisible metadata baked in by your AI tool does not cover you, because that obligation sits with the tool provider, not with you. Three things worth getting right. The carve-out is not "make it look obviously fake." Clearly artistic, satirical, or fictional work still gets disclosed, just in a way that does not wreck the piece. Content published before August 2nd is exempt, so no need to go back through your archive. And personal posting with no economic benefit falls outside the scope entirely. Doing it for business puts you in. This is EU law, but it reaches you if your content lands in front of EU viewers. Penalties run up to 15 million euros or 3 percent of global turnover. Here's the part creators should like. Real footage, real voice, real presence carries no label. As labels become normal, the unlabeled video is the one that signals the real thing. I'm not a lawyer. Read the Commission's Article 50 guidelines before you publish. --- My Video Club community is still in beta, which means you can get in cheap. Just saying ;)

Today, my community welcomed its first paid member. Not overnight. Not in a big viral moment. But through consistency, patience, and staying the course. Here’s how it unfolded: - Community created: Oct 3 - First member joined: Oct 26 - 10 members by Nov 8 - 30 members by Jan 8 - First paid member: Jan 8 (they actually joined back on Nov 1) Progress doesn’t always look loud or fast, but it is happening, even when it feels invisible. If you’re building a community and wondering whether your efforts are landing… this is your reminder to keep showing up. To trust what you’re creating. To believe that the seeds you’re planting are taking root, even if you can’t see the full growth yet. Your vision is valid. Your consistency matters. And the community you’re dreaming of is already on its way. (Sharing a screenshot below as a little moment of proof + encouragement for anyone who needs it today.)

I wish you a wonderful new year!

After 10 years of nothin on their YouTube channel, they came out with this... Have a wonderful Sunday (night?) 😂

It's still not winter here, but the morning brought us a nice surprise...