Play the Long Game In my biggest years I was doing $100k launches every three months, but none of those were the result of any one campaign. They were built off years of podcasting, blogging, making videos, running workshops, and showing up week in, week out. It's like health and fitness. It's not what you do for 21 days, it's the average of your efforts, what you can sustain week in, week out, over the long term. What to do next Choose a sustainable weekly content goal you can commit to for the next 90 days. Something like one Substack article, one email, and three Instagram reels a week. Whatever it is, make it specific and trackable. How to think about it This isn't about having a perfect plan. It's about finding something that works for you and that you can stick to. What you create today won't pay off tomorrow. Think of it like planting seeds: you plant in one season and harvest in the next. Your job right now is to get good at planting, over and over. What's next Don't give up, and don't put too much pressure on yourself. Find an approach that works and take it one step at a time.

Well send out a feedback survey soon but if anyone has any positive words I can weave into testimonials or screen shot for future use that would be amazing.. What did you get? What made this journey unique? Who might love my approach? Etc etc Huge gratitude for everyone for showing up!

Hey! We just set up MANYCHAT - can you help me test the automation? Go to my Instagram and comment “PATH” on this post. It should send you the book straight away!

Unpacking Your Resistance to Systems I hate systems. Growing up I was Mr. Fuck the System. Thrown out of school, a few run-ins with the law, an ADHD, AuDHD approach to life where I really didn't want to be told what to do. When I started trying to build a business, that identity created problems. Being overly married to the rebel identity, to the point where you can't even follow your own rules, makes it hard to build anything sustainable or impactful. What a system actually is Eventually I nerded out on systems and realised a diary is a system. A bus timetable is a system. The river and the trees are systems. Your liver, your brain, your nervous system are systems. A system is just a collection of parts connected together to serve a specific purpose. To grow an audience and have an impact, we need both habits, which are repeatable behaviours, and systems. None of that happens if our inner teenage rebel is still kicking and screaming at every step. How to work through it Journal on these four prompts to dig out any unconscious blocks: 1. Which systems have hurt you or let you down in life? School, medical, judicial, whatever comes up. 2. What actually happened? Write the detail. How did it feel, how was it harmful. 3. What did you decide about systems, structures, hierarchies or rule-based environments because of it? 4. How has that decision stopped you from getting your work out into the world? What's next When you're finished journaling, comment below with your biggest insight.

I took a book that wasn’t quite done and stripped it down to the main framework (just 2500 words - an 8 minute read) and made a cover for it (shout out to everyone who gave feedback). If you’re building a business in the “transformational” space and you want help.. I have a variety or tools, courses and containers I’ll be launching. Also I’m going to open a small handful of 1:1 spots - let me know if your interested in those - they cost a little more but I can save ppl YEARS of work! Also.. let me know if you want the link to the ebook - it should be up tommorow.