So much fun meeting the Skool Bus Team 😀! The best possible use of my Sunday afternoon 😆🩷💜🩵🧡, I am so grateful to , @Goose Dunlavey@Yahya Kazi @Dani Stalnaker , an absolute pleasure to meet them!! The joy 🤩, the generosity in sharing your experience and knowledge, the kindness and humor of these guys is wonderful 💛💚🩵💙💜🤎🤍🩶🖤!! Merci 🙏 !!

Good Morning, Skoolers! ☕ Today we’re talking about how to gear up for Q4, what to focus on, how to take advantage of holiday spending, and how to plan ahead so you can take time off without missing the opportunity in front of you. We are going LIVE for The Skool Morning Show now. 🎥 👇 To Chat with us LIVE comment on this post and we'll pull up some of the comments.

My hot take on Skool free trials has changed. I used to think offering a 7 day free trial for a paid Skool community was a great idea if you could get the strategy right. I still technically believe this but my advice for most is different. After looking at more data, watching what successful Skool community owners are doing, and seeing how much actually goes into converting free trial members into paying members, I don’t think most Skool owners should offer one. Free trials sound simple. Turn on the 7 day free trial, let people experience your community, and hopefully they stay and become paying members. But you’ve actually created another job. You need strong onboarding, a clear path for those 7 days, quick wins, consistent follow up, a conversion strategy, and a plan for things like declined cards. You also need to track your free trial conversion rate so you know whether the trial is actually helping your community make more money. Meanwhile, newer Skool community owners are already trying to figure out their offer, pricing, traffic, content, sales, member results, and retention. My recommendation is to get your paid community working first. I’d personally want to be around $10K MRR before adding a free trial as something to test. And TEST is the important word. Turn it on with a strategy. Track what happens. If your free trial members aren’t converting into paying members, turn it off. Figure out what needs to change. Then test it again later if it makes sense. If you want to give potential members something for free, your CONTENT can be the free sample. Create more content outside of your Skool community. Get more people discovering you, learning from you, and understanding how you can help them. Let your paid community be where people invest to go further. More free access does not automatically mean more paying members. Before turning on a Skool free trial, ask yourself: Is my paid offer already selling? Do I know exactly what happens during someone's first 7 days?

I really loved this video because I think this is something a lot of us need to hear, especially when you spend so much of your time building a business and community you genuinely enjoy being part of. Stepping away can be hard. Sometimes it isn’t even because you feel like everything will fall apart without you. You just actually like what you do and the people you get to spend your days with. But I loved what he said about the difference between what you want and what you need. Sometimes getting away from your normal routine gives you the chance to realize how much you actually love the life you’ve created. You notice what you miss, what you’re thankful for, and maybe even some things you want to do differently when you get back. I think we all need moments that remind us how much we have to be grateful for currently, even when we aren’t exactly where we want to be yet. There was also something really interesting happening with his communities while he was gone. Normally they get around 3 to 5 new trial members a day while actively promoting, but while he was on the Camino and doing significantly less, there were days they got around 15 new members. That doesn’t mean stepping away magically grows your community or that will happen for everyone... But it is a pretty cool reminder that sometimes the work you’ve already done keeps working even when you aren’t sitting there actively pushing it forward every day. If you’re an entrepreneur who has a hard time taking a break from your business, I think this is worth watching. Maybe it's not a full 10 days. Maybe it starts with 1 day a week being just for you. We missed you on Skool, @Calvin Hollywood! Thank you for sharing this real video and reminding everyone that it's okay and they have permission to step away for a bit. Keeping your flame through all that walking is some commitment 😅

After listening to today's Skool Morning Show about courses... I started wondering: what are people ACTUALLY paying for? What really gets them to join + stay in a community? Is the course the lead magnet? Do they join for the live calls? Is it simply access to you? Something else entirely? How do you decide what content to make free (like YouTube videos, IG posts, etc.) and what to make paid? And where is the overlap good or bad? Example of overlap: A course module inside a paid Skool community that includes a public-facing YouTube video as part of the 'course'. There may be a worksheet and written module text + images that are paid-only, but the video itself is accessible elsewhere to anyone. If covering a specific topic, do y'all make two separate videos? One for the public & one for your paid community? Or maybe it's the same video, but a slightly different version? Would really love to hear thoughts & personal experiences on this. 👀