Good day! I've been down and out with sickness the past few days but we're moving forward. So quick note that unfortunately, I'll be pushing Mid Ticket Freedom 2.0 back one week so we'll be officially kicking off on the 8th of September as I want to make sure it's done right! Today being dazed and confused, I put my head down and create a living breathing document reflecting the future of The Productized Coach. This is a manifesto that I'll be following day after day as I continue growing until I wake up one day realizing I cleared my vision board. It's allowed me to hit every target I've ever had and more. When me and clients sway from this path, life sucks. But when we focus on the principles here then business becomes a LOT more fun and profitable. You can take a look here. Zac P.S I have 3 spots left for Mid Ticket Installs for the week of September 8th where I'll sit with you 1-on-1 and build your Mid Ticket Offer completely done for you. Only for people who have client results already and want to get presold buyers that are ready to ascend into your premium offer. If you want the details, reply back with "Install" and I'll send them your way. P.P.S If you joined MTF 2.0 already and paid $50, I've pushed your next payment back too. It won't come out until September 13th.

I got hammered HARD with a horrific cold the past 7 days so I've been foggly plugging away here. Tried to just say "I don't get sick" while my family was down and out and got hammered 😂 It feels great to be back up and running at 95%! So after changing the format last week, I'm sticking to the format you all love and so...Mid Ticket Freedom 2.0 is LIVE. Otis is getting constructed bit by bit tonight as Claude hammers me with questions and pulls all my templates + resources on flipping 35,000 strangers into buyers. I do believe there's no better way to get buyers right now than a live workshop. The last one we did for our partner was hitting 2K in sales with a 3X ROAS. When you join, you'll get access to Otus + the popup community inside the Productize² platform. Link with the deets are here 👉https://freedom.sellwhileyousleep.com/ Damn feels good to back to full health! This one will be one of the best yet. Zac

Had two great installs today where I was building Mid Ticket Workshops for people. And I have to say an interesting thing I noticed over and over again. For context, my new process when I work with a client is to get them to work with Zac AI to extract all their details. Their knowledge, case studies, stories etc. But the funny thing? Even with an AI model trained on the way I think I still see things that AI misses. Because AI is simply pattern matching. But it doesn't have my experience looking at thousands of offers across hundreds of industries. (I just started diving into financial newsletter offers for fun the other day just to see how they position those massive 20,000 word sales pages...my gosh) This is why I'm determined to not just give you an agent like Otis and wish you luck. And why I plan on going deep into the core principle of choosing a GREAT offer for your Mid Ticket Workshop. Because if you choose the wrong offer that nobody wants, your ads will bomb. When I did this for Natacha recently I pulled out the word "Trance Break" out of one of content pieces/something she said. We made that the mechanism of the offer and the thing is getting buyers day after day now. This is what we'll be diving into when we go live next week. How to craft great offers that get buyers and presold clients day after day. All the details to join us are here

Quick note on this as I'm just heading to bed but wanted to send this if you care about getting buyers everyday... I've put together a new way to work with me where we do something a little different. I've spoken previously about installs and how well they've done. Ariel for example added an extra 6 figures to her biz from the one I built her. I've also found that the best clients want to stay in their zone of genius. So I thought "Why don't I just sit with these people and build this offer for them over a 1-on-1 call with a nice cup of ☕?" This is the best way I've found to fuse you + a little AI magic + my offer chops I've found to get results for clients. Now before, I used to just send this as a Gdoc. But realized they still had to go build the damn thing! However, with our new Funnel Engine platform we can whip up the funnels in minutes. Heck, I wrote a headline + took a transcript and told Claude to build the offer using the Funnel Engine and that offer did over 10K in sales. Not too shabby... So now we're in a new found (useful) position with AI. Where instead of giving you a Gdoc... We can hand you the entire funnel & ads. Where all you have to do is run 14 Day Rainmaker + the ads I write for you. Pretty sweet. Luckily, this level of service ain't going to cost you 20K like my previous DFY clients paid pre ai. Right now, you can get me to install the offer with you and support you for 8 weeks to make sure it works with an initial payment of $275. If you want the details, reply back with "install" and my main agent Morty will hit you with the bare basic Canva doc link. Zac

I remember in 2025 having a thought of changing the name from "Mid Ticket Offer" to "Overnight Offer" And thought that made sense because you could launch one of these puppies literally Overnight without AI. But thinking back, I actually liked the name Mid Ticket Workshop. Simply because it was exactly that...a Mid Ticket Workshop priced above a traditional Micro Offer that you can scale with Evergreen Ads. So after waking today the realization that Overnight Offer doesn't sound right. And I made a simple, blunt decision that we're going we're going back in time and I'm renaming "Overnight Offers" to "Mid Ticket Workshops" And the name of our sprint is also changing. It's now going to be "Mid Ticket Freedom 2.0" Because that's exactly what these offers do: Create true creative and life freedom in your business. To go from an idea... to getting paid helping buyers and clients across the globe with the least amount of friction imaginable. I've seen these offers completely transform stagnant entrepreneurs. Not only unlocking a new level of growth but creative expression having an outlet to create whatever they damn well please to help their clients hit the vision they set for them. If you want to join us, we're kicking off and the page shutdown on Tuesday. All the details are here. Zac