Business Ascension — The Program What it is A 90-day coaching program for male coaches, consultants and agency owners stuck around $5–10K/month. It does two things at once: 1. Fixes the acquisition system — one channel, audited and run properly, instead of four half-run ones. 2. Fixes the operator running it — the identity and nervous-system patterns that make him abandon systems at week three. Most programs do one or the other. The whole premise is that neither half works alone: tactics without the operator don't get executed, and identity work without competent marketing doesn't produce revenue. Who it's for - Men running an online coaching / consulting / service business - Currently making $5–10K/month (secondary: $20–30K but chaotic) - Has proof of capability — has closed clients, delivered results, hit good months - The problem is inconsistency, not incompetence: revenue resets every 30 days instead of compounding Not for: pre-revenue founders · anyone unwilling to commit to one strategy for 90 days · anyone shopping for a tactic rather than a diagnosis. Duration & format Length90 daysFormatHybrid — 1:1 + group + community1:1 sessionsWeekly for the first 10 clients (≈12 per client)Group callsEvery 2 weeks (≈6 over the program)CommunitySkool, ongoing access between callsAsyncWeekly execution scorecard submitted by the client What happens, week by week Week 1 — Diagnostic. A full audit: where you are, what your numbers are, why, and how. Two outputs from the same conversation — the business map (where your acquisition and sales process actually leaks) and the block (the specific pattern that makes you abandon strategies before they pay off). From that you get a personalized protocol built for your block. Weeks 1–2 — The lock-in. We pick the ONE acquisition strategy already showing signal in your business — not a new one — and you commit to it for the full 90 days. No new funnel to build. No fresh bet. The strategy you already have, finally given runway.

You're already in the top 15% of coaches. That's the problem. The average coach makes about $72,000 a year. Under 12% ever reach $10K months. So if you're sitting between $5K and $10K, you've already beaten most of this industry. Which is exactly why the plateau is so insulting. Because everything that got you here — better marketing, better content, better offers — stops moving the number. And nobody warns you. So you do more of it. Harder. And it still doesn't move. Here's what's actually happening: Your revenue doesn't drop because the strategy was wrong. It drops because you abandoned it at week three. And you didn't abandon it because it was broken. You abandoned it because a bad week made you feel like a fraud — and finding a new strategy felt like relief. Hope feels better than patience. Every time. That's not a discipline problem. Your nervous system has a range where it can hold pressure. When revenue dips, you drop out of that range — and your body doesn't think "be patient," it thinks "threat." So you move. Then you call it a strategy decision. That's the loop. Every 30 days. For years. Right now, two kinds of people are selling to you: Marketing coaches, who hand you tactics with no answer for why you quit them at week three. Mindset coaches, who work on you but couldn't read your funnel if you showed them. Both solve half the problem. Which is why neither one held. I do both. That's the entire thing. Marketing gets you to $10K months. Identity determines whether you ever leave them.

1. Quelle est votre niche ? — Niche Men running online coaching, consulting, or small agency/DFY-service businesses, primarily those stuck around $5K–$10K/month (secondary, non-leading segment: $20-30K/month with the same pattern at higher amplitude). They already have proof they can sell and deliver, but their revenue resets every month instead of compounding — the "proof of capability + chronic inconsistency" pattern, not a revenue-band niche. Niched by situation, not by a hard revenue cutoff. 2. Quel est le profil de votre client idéal ? — ICP profile Male, mid-20s to mid-40s, solo-operator or very-small-team business owner running a coaching/consulting/service business online for 1-4+ years. Primary segment (messaging center of gravity): stuck around $5K-$10K/month — has real proof of capability (has closed clients, delivered results, hit a good month or two) but can't consistently break past this ceiling; every push forward gets undone by a bad month. (A secondary, less-central segment exists at $20-30K/month with the same instability pattern at a higher amplitude — same niche, not who messaging leads with.) Has already bought courses/programs to fix it — usually more marketing tactics, funnels, or content systems — and the fixes haven't held. Highly online (Instagram, YouTube, Skool), already inside 1-2 paid communities or masterminds. Self-aware enough to suspect the problem isn't only tactical (this is the opening this niche needs — see client feedback quote in persona section 9.1.5 below). Reframe that matters for all messaging (added 2026-08-05): at $10K/month he is already in roughly the top 12-15% of the coaching industry — the US average coaching income is ≈$71.7K/year and under 12% of coaches reach $10K months. He is not a failing beginner; he is a proven operator who has hit a different kind of ceiling. Speak to him that way. Christofer's line for this, use it often: "You're already in the top 15% of coaches. That's exactly why the plateau is so frustrating — and why more marketing won't move you."

Dans le module "Automatic Sales" vous allez retrouver cette vidéo Je vous donner le fichier "head of sales" à copier-coller sur GPT ou Claude pour analyser vos appels de vente avec précision ✅ Utile quand on veut s'améliorer en closing ULTRA utile quand on a des closers dans son équipe

Super intéressant d’écouter les calls de closing et d’assimiler la manière d’agir en appel avec des prospects. Si jamais tu as d’autres exemple @Thibault Didier je veux bien 🙏🏼 Bonne soirée à tous !