Sorry team, we're deep in the weeds with a pile of deliverables this week. We could've said "due to unforeseen circumstances" and left it there, but we don't do that here. We tell the truth: we bit off too much this afternoon, and the things we actually wanted ready for today just aren't ready. So hold your horses until next Friday. That's when you'll get the full preview: the AI Search Checker, and a brand new local backlink system you can put into action to actually make money with. Apologies if we ruined your Friday afternoon by missing Twin Turbos Live today. Have a great weekend.

That's how many times AI recommended a real gym client of ours in Nashville, across ChatGPT, Gemini and Claude, before we touched a thing. Fifty-two real prompts, the kind a real person might actually type. Zero mentions. And the strange part: the underlying authority score for this business came back at 52 out of 100, one of the better scores we've measured. The trust was there. It just wasn't connected to anything AI could actually cite. Today we show you exactly how we fixed that, on the real site, this week. We pulled 660 real Google reviews, dug through 403 real customer questions buried inside more than 20,000 real conversations, and rebuilt the site around what people were actually asking instead of what we assumed they'd ask. We also got something wrong, twice, and we're showing that too. The old site promised free unlimited parking. First correction: it's free, but only if a validation code works, which it often didn't. Second correction, a few days later, straight from the client: it's actually free for two hours only. Wrong on five pages and in the site's schema. Caught before it shipped everywhere. That's the job, warts and all. Nineteen confusing pages became fourteen that each earn their place. Real pricing went up for the first time, answering the single most common question this business ever got asked. A location that closed in 2023 stopped confusing the AI models that were still sending people there. If you're 50 or over, looking at a side hustle or a bit more security heading into retirement, and AI still feels like something happening to other people, watch this one. We're building it live, on a real client, mistakes included. 4pm ET / 3pm CT today. Join the Skool community to catch it live.

Truth content means putting actual customer questions as H2 headings with factual answers including real prices, which AI search responds to strongly. The show also covered why checking your AI visibility in your own ChatGPT gives false results, a pricing rebuild that led to charging more instead of less, and consolidating three products into one automated system. -- What we covered - Truth content is factual answers to actual customer questions, including pricing and honest details, not sales speak. AI particularly responds when these questions appear in H2 headings. - Checking what AI knows about your business in your own ChatGPT is fundamentally flawed. Your ChatGPT knows who you are and will return optimistic results instead of what external searchers see. - The pricing rebuild concluded that charging more is better than cheap entry pricing. Lower prices attract the wrong customers while proper pricing attracts clients who value the work. - Three different products across different platforms were simplified into one offer deployed everywhere. The realization removed complexity that served no purpose. - The 1000 customer goal before Christmas is deliberately large to force proper offer design. The real objective is measuring conversion rates from low entry point to high-value recurring service. - You cannot sell high-value services without understanding the delivery process. Rank Turbo setup has 90 steps, and knowing them matters when explaining the service to potential clients. - Work that previously took weeks now completes in minutes. One example: extracting customer questions from all reviews and mapping them to website pages. -- - The team is building in public to show what actually works and what doesn't.

Join us today at 4pm ET for this weeks recap and a deep dive into… The New TRUST offer and Solution! (Trust content speaks directly to AI Search!) Target 1000 - The road map to 1000 new customers by Christmas Pricing Your Services - add more value and earn more for doing less! We have been super busy this week and have some great actions to share!

Right now we're aiming for 1000 paying customers by Christmas, at a target price of $47 a month, fully automated, nobody touching delivery. That's the goal we're working toward. Friday we're showing you exactly how we're getting there, including the part where we got it wrong first. We started the way you'd expect: brainstorm the products, pick the best ones. AI visibility monitor, heat-map subscription, done-for-you posting. A full list. Brett killed it in one sentence: apart from one idea, none of it was exciting enough to an actual small business owner. Stalled. So we flipped it. Stopped asking what we could build and started asking what actually keeps a small business owner up at night: not knowing what AI is telling their customers about them, feeling overwhelmed by all of it, having already been burned by a tool that did nothing, watching competitors pull ahead with no idea how. Once we started from there instead of from our own toolbox, the pricing ladder built itself, mapped onto product we'd already shipped. No new build required. That's Friday's episode. The stall, the flip, the real competitor numbers we pulled before setting a single price, and where the ladder still has holes in it. Pricing isn't fully signed off. One tier has a cost problem we haven't solved. There's a contradiction in the plan we're naming, not hiding. That's not a rough cut we're cleaning up before we show you. That's the show. If you're 50 or over, looking at a side hustle or a bit more security heading into retirement, and AI still feels like something happening to other people, this is built for you. Two guys your own age, building the thing in real time, showing you where it's stuck as well as where it's working. 4pm ET / 3pm CT this Friday. Join the Skool community to watch it live.