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AI TRAINING OF THE DAY Build Interactive Mortgage Marketing With Canva Code
Today’s training is a little more intermediate, but you do not need to know how to code. This video from Design with Canva walks through Canva Code 2.0 and shows how you can build websites, apps, and interactive experiences using plain English, then edit what AI creates directly inside Canva. That last part is what makes this especially interesting. A lot of AI tools can create something for you. The problem is that once it is created, changing the design, branding, images, fonts, or layout can become a pain. Canva Code lets you build the experience with AI and then continue working with it inside an environment most of us already understand. Here are a few ways I would think about using this in the mortgage business. 1. Open House Marketing Instead of giving a Realtor another static flyer, build a simple interactive page around an open house. You could include information about the property, financing education, the Realtor, your contact information, and a clear next step for someone who wants to learn what financing could look like. 2. First Time Buyer Education Create a simple interactive experience that walks a buyer through topics like: Preapproval Closing costs Credit preparation The mortgage process What happens after going under contract Common mistakes to avoid You are taking information you already explain every day and turning it into something people can interact with. 3. Realtor Events and Training Build a page for a Realtor lunch and learn, homebuyer seminar, builder presentation, or educational event. You could explain the topic, show what they will learn, provide resources, and give people a simple way to take the next step. 4. Niche Marketing Think about the audiences you actually want to work with. VA buyers Real estate investors Relocation buyers Builders First time buyers Realtor partners Instead of sending everyone the same generic mortgage content, create a simple experience specifically for that audience. The bigger lesson here is not that every loan officer needs to become a web developer.
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AI TRAINING OF THE DAY Stop Asking AI To Give You Facts Without Asking Where They Came From
Today’s training is a beginner walkthrough of Perplexity. If you have mostly been using ChatGPT, Gemini, or Claude, Perplexity is worth learning because it approaches AI a little differently. It is especially useful when you are researching something and want to see the sources behind the answer. This tutorial walks through how to ask better research questions, find and review sources, verify citations, summarize information, compare answers, and avoid some of the mistakes people make when they treat AI research like it is automatically correct. For mortgage professionals, that last part matters a lot. Here are four ways I would use Perplexity. 1. Research Mortgage Questions Faster Let’s say you are trying to understand a guideline change, a new program, a housing policy, or something unusual about a loan. Instead of asking AI to simply tell you the answer, ask Perplexity to research the question and identify the original authoritative sources. Then open those sources yourself. For mortgage guidelines, I still want the actual Fannie Mae, Freddie Mac, HUD, VA, USDA, agency, regulator, or lender documentation before I rely on the answer. AI helps me find it faster. It does not replace the source. 2. Prepare For Realtor Conversations Before meeting with a Realtor, builder, or referral partner, research what is happening in their market. Housing inventory. Price reductions. New construction. Local economic news. Recent housing reports. Consumer trends. Then have Perplexity organize the information and show you where it came from. Now you can walk into the conversation with something useful to talk about instead of saying, so how’s business? 3. Research Content Before You Create It Before creating a video or social post about mortgage rates, housing affordability, inventory, home values, the Federal Reserve, or another current topic, use Perplexity to research the subject first. Ask it for recent reliable sources. Read them. Then take the verified information into ChatGPT, Claude, Gemini, or your AI Twin and create the content.
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AI TRAINING OF THE DAY Build Your Own Mortgage Tool With Google AI Studio
Today’s training is a little more intermediate, but I think this is one of the bigger shifts happening with AI right now. You do not have to be a programmer to build a simple tool for your business anymore. In this video, Mikey No Code uses Google AI Studio to build an actual productivity app from a plain English description. He creates the interface, calendar, task system, event creator, focus timer, AI assistant, notes section, tests the app, and shows how it can be deployed. Quick warning, the beginning talks about how much money another app supposedly makes. Ignore that part. That is not why I picked this video. What I want you to watch is the actual build process and how he keeps telling AI what the application should do, testing what it creates, then improving it. That is the valuable part. Here are four ways my mortgage brain immediately thinks about using this. 1. Realtor Relationship Tracker Imagine having your own simple tool where you can see every Realtor you are developing a relationship with. Their company. Their niche. The last time you talked. The next time you should follow up. Marketing ideas you have discussed. Open houses or listings you are helping with. The next action you need to take. You do not necessarily need to go buy another CRM just to experiment with an idea like that. You can prototype the tool yourself. 2. Open House Marketing Planner You could build a tool where you enter the property, Realtor, open house date, and marketing objective. Then it helps organize everything that needs to happen. Realtor outreach. Social content. Property marketing. Financing education. Follow up. Co marketing ideas. Instead of rebuilding the process every weekend, you have a system. 3. Lead Follow Up Dashboard You could create a simple internal dashboard that organizes leads by referral source, current status, appointment date, next contact, and follow up date. Then instead of trying to remember who you need to call, you have one place showing you what needs attention.
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AI TRAINING OF THE DAY HeyGen for Beginners
Today I am sharing a really good starting point for anyone who wants to create AI video but has not spent much time inside HeyGen yet. This tutorial walks through creating your first AI avatar video, using HeyGen AI Studio, cloning yourself to create a Digital Twin, and creating additional AI characters. The reason I think this is useful for loan officers is that you do not have to choose between making video content and spending your entire day recording video. Once you understand how the system works, you can use AI video for some of the educational and repetitive content while still using real video when your personality and personal connection matter most. Here are a few ways I would use this in the mortgage business. 1. Borrower Education Create short videos explaining things you answer all the time, such as seller concessions, VA financing, FHA basics, credit preparation, the preapproval process, or what happens after going under contract. 2. Realtor Co Marketing Create a video for an open house, listing, builder community, or financing strategy that your Realtor partner can share with their audience. 3. Build a Weekly Video Series Create a consistent educational series where your Digital Twin handles some of the production instead of you having to sit down and record every single video from scratch. 4. Repurpose Approved Content Take an educational message you have already created and turn it into additional video content, or create another language version when appropriate. The important part is that AI video does not remove your responsibility to review what gets published. If the video includes mortgage programs, payments, rates, product details, disclosures, or other financial claims, verify everything before it goes out. TRY THIS TODAY Pick one question borrowers ask you all the time. Write a simple 30 to 45 second answer, put it into HeyGen, and create your first avatar video. Do not worry about making it perfect. The goal today is simply to learn the workflow from script to finished video.
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AI Advantage (MLO)
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AI workflows, prompts, and automations for loan officers to create content, follow up faster, and turn more leads into loans.
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