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Are We Automating the Wrong Things?
I went back to my hometown McDonald's last week. It made me rethink how I talk about AI. I grew up in this town. I know this McDonald's. And last week I walked in and it was gutted — no cash registers, no one up front. Just a row of digital kiosks. The actual workers were pushed back into the kitchen, tucked behind a corner where you could barely see them. Then they forgot one of my fries. Before, that's a 10-second fix. Walk up to the counter, say something, done. Instead, I had to walk behind the counter, into the kitchen, and try to flag someone down while everyone back there is slammed. I felt like I was doing something wrong just by being there. A problem that used to take zero effort to solve now takes effort, awkwardness, and a little bit of guilt. That's not AI making my life easier. That's AI making my life harder so a company can save on labor. And I think that distinction matters a lot. Here's where I land on all of this — I'd call myself a realistic optimist, or a cautious optimist. I'm genuinely bullish on where this technology goes. I think AI has the potential to free up a massive amount of our time — time we could spend picking up new hobbies, sharpening skills, learning things we never had bandwidth for, and actually showing up for our communities instead of being buried in busywork. I use it every day to think out loud and organize my own head. That part's real, and it's good. But I'm also watching it get implemented in ways I don't agree with, right now, not hypothetically. The McDonald's kiosk is a small example of a bigger pattern: technology getting rolled out to cut cost or friction for the business, at the direct expense of friction for the human on the other side of it. We should be way more intentional about that trade-off than we currently are. The other thing I'm protective of: our ability to think for ourselves. AI is an incredible tool for brain-dumping, organizing, drafting — I lean on it constantly. But there's a real difference between using it to support my thinking and letting it start replacing my thinking. That line is worth guarding, especially as it gets easier to just let the model decide.
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🚀 New video: the exact system I use to build and sell voice AI agents
Local businesses miss calls every single day, and every missed call is money out the door. This video breaks down the exact system I use to build, demo, and sell AI receptionists that catch those calls and pay me recurring monthly income. The whole thing runs on two tools: - Trillet AI to host and white-label the agent - Claude Code to build and configure everything for you You slap your name on it, connect your Stripe, and keep the monthly revenue. What's inside: - Why local businesses desperately need this - Building a personalized demo in 5 minutes from just a website URL - White-labeling so your client never sees the platform - Sub-accounts, onboarding, and invoicing - Letting Claude Code do the heavy lifting on the build - Knowledge base, voice, fallbacks, and SMS booking setup - Getting a phone number connected - The sales math that closes deals on the call - The full 7-step process from demo to live One 5-minute demo can turn into monthly passive income. Once you see it as a repeatable process, you just run it over and over. Drop questions below 👇
Sold my first project...help!
Hi All, I sold an AI phone answering assistant. Thanks for the recent video on Trillet.ai Mason! I am curious if others here have done the same. If so: What did, do you charge for an AI phone assistant? What tech stack do you deploy for the service? Thanks in advance.
What's up! Introduce Yourself HERE 😎
Welcome to Automate What Academy! Inside, you've got automation, agents, voice AI, and Claude Code content, plus paid courses if you want to go deeper. ✅ Drop a quick intro in THIS THREAD below ✅ - Where are you from? - Favorite AI tool? - What do you need help with right away?
From Manual Work to Systems
If a task happens the same way every single day, it’s worth asking: “Does someone really need to do this manually every time?” AI and automation can handle many repetitive steps while your team focuses on work that actually requires human judgment. What process in your business is still far too manual?
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