The core skill path every BDC rep runs on: foundations, inbound calls, e-leads, follow-up, appointments that show, price objections, trade-ins, and the handoff to close. Start here, whatever your desk.

The complete new-vehicle internet lead playbook: availability and best-price responses, the five-touch template cadence, product summary sheets, and the trade question.

The pre-owned lead playbook: one-of-one urgency, history reports and trust, best-price part I and II, the switch when the unit sells, and the full five-touch cadence.

Payments, leasing, and finance mastery: the seven ways to buy a car, lease vs. finance math, cash-buyer and proposal strategies, and pre-approvals as a lead source — the foundation for credit-challenged conversations.

Turn the database you already own into this month's deals: orphan owners, service drive prospecting, referrals, and specials campaigns — plus the tracking tool to measure it all.

Real calls, real role-plays, no scripts on a screen. Watch full conversations from first ring to booked appointment, then practice them yourself.