Podcast Method x siift (Free Course)
7 short lessons on turning conversations into clients. Set up the BTF podcast method inside siift, build your ICP and invite, set up outreach infrastructure, run the 15-minute pre-podcast call, and scale with content and weekly bottleneck tracking. Every lesson includes the video, a full written breakdown, the tools used, action steps, supporting research, and extra videos.
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Podcast Method 101
The Conversation Engine teaches early-stage coaches, consultants, and professional service providers how to turn podcast-style guest conversations into a predictable client pipeline, without ad budget or an existing audience.
Across 14 lessons you'll learn the mindset, the method, and the exact channels (LinkedIn, cold email) behind it, why trust beats volume right now, and how to structure your offer so real conversations consistently convert into paying clients.
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Intro: Start Here
Welcome! Before you jump into the modules, I want to make sure you use this program the right way.
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Intro & Mindset
Learn why most early-stage experts struggle to get clients, not because they lack skill, but because they are using low-trust methods too early.
This module reframes client acquisition around strategic conversations, authority, and traction before scale. You’ll understand why ads, automation, and generic outreach often fail without a real foundation first.
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How Does the Strategy Work?
This module helps you clarify what you actually sell, who you help, and which people belong in your world. You’ll tighten your niche, define the right conversation targets, and position yourself in a way that feels credible, clear, and relevant.
The goal is to stop being broad and start becoming obvious to the right people.
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Let's Get Set Up
Set up the basic infrastructure you need to run this strategy properly without overcomplicating it. This module covers your simple public-facing setup, booking flow, and the foundational systems that make the method usable in the real world. Y
ou do not need a giant media operation — just a clean system that works.
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Outreach!
This module shows you how to start getting into the right conversations using warm outreach, LinkedIn, and voice notes.
You’ll learn how to build a relevant network, turn accepted connections into opportunities, and start generating movement without relying on awkward sales messages or expensive paid systems too early.
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Scaling Outreach
Once the manual side starts working, this module helps you build the scalable layer the right way.
You’ll learn how cold email fits into the system, how Instantly and inbox infrastructure work, how lead sourcing is handled, and how campaigns are built around trust-first positioning instead of generic volume-based outreach.
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Your First Complete Podcast & Upload
This module teaches you how to run strong conversations, transition the right ones into business opportunities, publish strategically, and turn each good conversation into a full content package.
The goal is to make every conversation more valuable by using it to build trust, authority, client momentum, and long-term credibility.
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Repurposing & Growth Beyond the Podcast
This module shows you how to turn every strong conversation into a long-term growth asset. You’ll learn how to repurpose conversations into clips, LinkedIn posts, blogs, and credibility-building content, while also identifying what is working well enough to scale further.
The goal is to move beyond just booking and recording conversations and start using them to build authority, momentum, and a larger client acquisition system.
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Resources
This section includes the tools, prompts, templates, walkthroughs, and support resources that help you implement the Podcast Method faster.
You’ll find outreach prompts, interview prep tools, setup guides, repurposing frameworks, tracking resources, and other assets designed to help you land clients, build credibility, and create content without getting stuck overthinking every step.
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