I have become a bit of a Niche/Indie snob lately and really thought I was done with the modern designer releases, but this one has me in a chokehold. Pretty much all I have worn since I got it last Friday. Is it ground breaking or new? Not at all, but for some reason it seems so much more elevated than all its close brother designers. It is the guy in the friend group that is just a bit smarter and dresses better than all the others. He is fully part of the gang, but the one your eye goes to first and is probably the most competent. This is easily my favorite normal designer line release of probably the past two years. I should probably get a backup bottle since I am sure that if I like it, it will be discontinued soon. Oh right, also this things projects, like a warm sweet/woody hug to all those around you, and leaves a scent trail that people will want to follow. I start my day at 4:30-5am every day and as I was driving home at 4:30 pm I can still smell it on my clothes and skin, faintly. I say this is a winner, but as you know its all subjective, I am sure there are reviews saying this is trash, but those around me would disagree. Stay smelling good my brothers.